A Salt Lake City artist’s fun, feminist work will be printed on millions of Pabst Blue Ribbon beer cans.

by AryanArtnews
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Katie Mansfield was waiting for an announcement last Wednesday morning at her Salt Lake City apartment, but when she arrived via Instagram she couldn’t see it.

“I was like’I can’t see!’,” She said. “I had my partner look at it, and he was like this.” Hooray! “It went down,” she said with a laugh.

That’s why Mansfield, a powerful female-themed artist with a style inspired by vintage comics, finds out that her work will be exhibited in unusual places. For cans of Pabst Blue Ribbon beer.

In late February, Mansfield’s work was selected as one of the 10 winners of the Beer Label’s 10th Art Can Contest. About 7,000 artists from 120 countries participated in this year’s contest. The field was narrowed down to 25 finalists, of which 10 winners were selected by online voters.

Thanks to her efforts, Mansfield received $ 10,000 from the company, and the art of the 10 finalists will be printed on 140 million cans of pubs and will hit the shelves this fall.

(Francisco Kjolseth | Salt Lake Tribune) Artist Katie Mansfield introduces Pabst Blue Ribbon Beer Cans as part of a national convention during her recent visit to her studio in Salt Lake City on Monday, February 28, 2022. We will showcase the award-winning works. ..

Mansfield said he decided to enter the contest last fall, partly because he liked the work of one of last year’s winners, Boise, Idaho and artist Ashley Drafus.

Mansfield said she had ideas for submission in mind. She shows her true dream that a woman with a bubble of thought floating above her head will plant a big smacker in her can of beer.

“Maybe I tried different poses, just to lower the composition,” Mansfield said. “But that was an idea I wanted to do and wanted it to work. In a situation where many wanted to kiss a PBR can, not the one who was kissing. It feels like it’s related. I just thought it was an interesting thing that everyone could sympathize with. “

Mansfield realized her ideas with her signature style inspired by vintage comics and horror films. She is a big fan of EC Comics, a publisher in the 1940s and 1950s that published titles such as “Tales from the Crypto,” “Moon Girl,” and “Two Fist Tales.”

Her pabst art is an example of how Mansfield skillfully flips old comics, often sexist styles, for feminist purposes, with humor.

(Pabst Blue Ribbon) The artwork that Salt Lake City artist Katie Mansfield won at the annual Pabst Blue Ribbon Art Can Contest. Mansfield is one of the 10 winners, and the art will be printed on millions of Pabst cans for sale this fall.

When Mansfield submitted his work, she said, “I was trying to be very calm about everything.” She told herself that she was enjoying it, it was a great experience, she said, “I’m trying to play it cool and see what happened.”

In mid-February, 25 finalists were voted for a week. She said the days after the vote were unbearable.

“I couldn’t do any more, so it was the scariest part after the vote was closed. You just had to wait,” she said.

After her victory was announced, Mansfield was flooded with congratulatory notes on Instagram, which was so overwhelming that she had to turn it off for a while.

“It’s really great. I’m really grateful to all the people who voted and supported me on this little trip,” she said.

Now that the pain of waiting for the results of Pabst has turned into delight, Mansfield is refocusing on the art and apparel company Tragic Girls, which she started in 2017. At the time, she worked as a video editor, but she was fired the following year and she jumped into her own artwork.

(Francisco Jorces | Salt Lake Tribune) Mansfield said he decided to enter the contest last fall, partly because he liked the work of one of last year’s winners.

“I decided to really make it a thing, and tried to make it work, and so far it worked,” she said.

“I enjoy doing that, so I like to portray a powerful woman who throws a little evil into it,” Mansfield said.

She also wanted to work with Tragic Girls to promote social equality and positive mental health and create an image of “exploring mental health in a relevant way so that people don’t feel lonely.” .. “But I’m trying to make them interesting and quirky at the same time.”

One image, titled “Emotionally Drained,” shows a woman made of water flowing out of a faucet and literally going around the drain. The other depicts a woman holding her head in the clouds (a very dark and stormy woman) with the caption “Debbie Downer”.

Mansfield said she was constantly painting. The world is her art studio and she is always thinking about creating new works and creating new ones. Her latest project is jewelry design. Last week she launched three sets of acrylic earrings on Instagram. All of these feature the aesthetics and quirky humor of Poppy’s comic books.

“One is a small trash can with a fire,” Mansfield said. “Small space guns, small chainsaws … some are fun.”

(Francisco Kjolseth | Salt Lake Tribune) Katie Mansfield’s prints were shot in her studio in Salt Lake City.

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