Adidas And Prada Launch Collaborative NFT Art Project


Adidas and Prada work together to harness the virtual and augmented reality of the Metaverse. NFT A project that allows fans to contribute to large-scale digital artwork and make some money for their involvement.

dubbing”Prada Resources Adidas OriginalsActivation will encourage fans to work on digital creations inspired by the new Adidas and Prada collaboration with Re-Nylon. This is a collection of high-end athletic wear made in Italy using recyclable materials.

After January 24th, anyone can register for a digital wallet and post anonymous images. The brand suggests that you need to capture something meaningful that shows what play means to them. Adidas and Prada randomly select 3,000 to create submissions as NFTs for free.

Digital artist Zach Lieberman uses openFrameworks, an open source creative code library founded by Lieberman, to compile 3,000 tiles into a single mosaic NFT overlaid on images from the Adidas for Prada campaign. NFTs will be auctioned at Super Rare from January 28th.

Adidas and Prada split revenue from auction sales. The non-profit SlowFactory receives 80%, Zach Lieberman, 5% and is shared among all participants who created the tile (after the auction fee), 15%.

To sign up, users must complete a confirmation challenge and then enter a waiting list for those over 18 years old. This will determine access to the randomized raffle and you will receive an invitation to mint.

Prada is not alone in stepping into this new virtual luxury world that promises to help attract young consumers and earn lucrative sales. Burberry We teamed up with Mythical Games and set the stage for launching NFT with our flagship title. Swing block party.. A few months later Balenciaga And Fortnite has created virtual clothing and accessories for avatars and physical merchandise.

Recently, Gucci Announcing the NFT collection with Superplastic, a global toy and digital collector. Balmain Barbie has debuted a collaboration consisting of a collection of ready-to-wear and accessories and a series of exclusive NFTs. The latter marks Barbie’s first foray into the digital art space. gap We also partnered with artist Brandon Sines to unveil the first collection of NFTs, giving customers the opportunity to own a limited edition collectable Gap hoodie.


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