Alex Proba Brings Nature Inside the Home in the Latest Samsung Bespoke Refrigerator Collaboration – Samsung Global Newsroom

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Alex Proba Brings Nature Inside the Home in the Latest Samsung Bespoke Refrigerator Collaboration – Samsung Global Newsroom

Samsung Electronics’ Bespoke range of home appliances offers products that reflect the changing lifestyles of consumers around the world, combining Samsung’s advanced technology with customizable aesthetics. Bespoke’s design principles are rooted in the creative exploration of new ideas that inspire joy and innovation, which is why Samsung continues to collaborate with artists to deliver new concepts that inspire self-expression and everyday creativity through Bespoke products.

This year, Samsung partnered with artist Alex Proba to add limited-edition panel art to its exclusive custom-designed collection.The panels are on display at Samsung 837 in New York and the Samsung Electronics flagship store in Seoul, and limited editions are available in the US

Add a new dimension to a custom experience

Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances become personalized pieces as these artists explore the limits of Bespoke’s customizability. French illustrator Hérem draws inspiration from European architecture, while American pop artist Rementer emphasizes diversity with colorful community portraits, while HAY develops bespoke colour blends inspired by natural food ingredients.

“Our custom collaboration is a gateway to exploring ideal designs, turning standard home appliances into art,” said MH Bu, head of Samsung Electronics’ digital appliance design team. “It’s always exciting to work with artists and see how their creativity will help. What the Bespoke Collection brings and how it can reimagine home design around the world.”

Find inspiration in everyday life

Proba is the founder of Brooklyn and Portland design studio StudioPROBA. She describes her artistic inspiration as coming from shapes and colors that evoke positive memories and happiness.The artist has worked with hundreds of global brands on several artworks Includes graphic, environmental and furniture design, as well as artwork.

Proba’s collaboration with Samsung began when she was invited to design a room at Samsung 837, the Samsung product experience space. Located in New York’s iconic Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibits, music performances and design installations such as the Bespoke My Home stage, which debuted with the Proba project.

divided into three arrangements Kitchen, lounge and studio The spaces were designed by local artists, reflecting their stylistic vision. Ceramic artist Aliza Simons of Brooklyn’s Henry Street studio designed the kitchen in earthy tones, incorporating a variety of ceramics. Furniture designer Stephen Burks combines his unique style with Bespoke’s customizable designs to create a comfortable and relaxing atmosphere. Proba designed The Studio embodies her own decor, mixing cheerful colors and abstract shapes, and even incorporating some of her personal items into the display.

Bringing nature into the heart through new media

Thanks to this latest collaborative project, Proba’s exclusive design of custom 4-door Flex refrigerators is now available in consumer homes. “My work explores joy and happiness using colorful patterns and shapes inspired by nature,” says Proba. “Designing a custom refrigerator for Samsung was a new adventure for me and a way for my art to transcend traditional mediums Bring bright colors with abstract patterns to unexpected places. “

Through its partnership with Proba, Samsung offers consumers exclusive themes inspired by the beauty of the outside world. To learn more about Proba’s custom 4-door Flex refrigerator and to make a reservation, follow this link.

▲ Alex Proba installation at Digital Plaza

A whole new way to add color to your kitchen

The limited-edition design of the Proba comes as Samsung introduces its first custom French door refrigerator to the global market.Available in 3-door and 4-door configurations Includes Family Hub™ option for both These new refrigerators feature the latest space saving and cooling technologies in unique custom packaging.

Functional and aesthetic, the advanced features of the Bespoke French Door Refrigerator optimize food storage by regulating temperature and humidity, keeping food fresher for longer. Cool, filtered water is always ready in the built-in pitcher, and with a flavor infusion option, the ice cubes can be quickly made into ice cubes and ice cubes to refresh beverages.

Bespoke French Door refrigerators will be available starting in March in two materials, glass and steel, and in a variety of colors. Glass options include eye-catching shades such as Clementine, Sunrise Yellow, Pink, Morning Blue, Charcoal, Grey and White, while steel options include timeless classics such as Emerald Green, Navy Blue, Tuscany , matt black and stainless steel.1 Check out the full line of custom refrigerator products on, and stay tuned to the Samsung Newsroom for the latest news on all custom refrigerators.

1 Available models and colors vary by region.

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