alice in wonderland theme designed for an eye center interior

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alice in wonderland theme designed for an eye center interior

fall in wonderland

Huge light fixtures, golden lines and marshmallow blue highlights.Product and interior designer Nika Zupanc imagines the second hallucination given to her by modern Alice in Wonderland retail interior Morela and its designs Glasses in Ljubljana. The story of Alice’s fall and stumble into Wonderland may have fueled her blueprint, but the touch of reality and sophistication builds a symmetrical look through the use of stacked blocks that form part of her vision.

Zupanc transformed the optics boutique into a drawer system, designed in blocks and lined with gold stripes, as her way of unifying the look and style. Large circular mirrors seem to double the size of the space and create the illusion of interconnected anchor points in the space. Placing two giant lamps in the interior dominates the space and magnifies the dwarf’s tiny eyes and sunglasses in the see-through cabinet, the attention to detail in Alice in Wonderland that Zupanc aims to achieve.


Image courtesy of Saša Hess

Moreira series

In addition to curating the interior space at the center of the eye, Nika Zupank also designed a series Moreira, the first designer to do so. The brand believes that it embodies the persistence, commitment and knowledge acquired over decades, and rightly believes that the continuation of its lineage must be maintained and skillfully nurtured. It’s no coincidence that Nika Zupanc was used to design the first lines of the Morella framework, as Morela shared, because the designer understood and reflected the benefits of Morela above.

‘Her design work expresses a language of emotion while shining through with its precise and disciplined form. Instead of shadows, they cast noir and fill us with warmth, and we’re finally the stars of a movie we’ve only dared to play behind the scenes so far,” Brand share.

Alice in Wonderland theme specially designed for eye center interior
Alice in Wonderland theme specially designed for eye center interior

visual distinction

Nika Zupanc’s Morela frames mark the fruit of Morela’s philosophy of emphasizing vision, visual distinction, and a markedly more effective representation of who one wants to be. Supporting the display of personal identity, the frames are handcrafted using materials sourced from the Italian studio.

Morela and Zupanc’s signature metal accents, delicately fitted hinges and silver or gold bow points form eyewear that sits somewhere between classic and modern, melding stylistic principles of the past and the present.

Alice in Wonderland theme specially designed for eye center interior
Zupanc transforms optical boutique into a drawer system designed as a block

Alice in Wonderland theme specially designed for eye center interior
put two huge lamps into the interior that take up the entire space

Alice in Wonderland theme specially designed for eye center interior
Attention to detail in Alice in Wonderland is Zupanc’s goal

Alice in Wonderland theme specially designed for eye center interior
Nika Zupanc also designed a collection for Morela,

Alice in Wonderland theme specially designed for eye center interior
Morela frames by Nika Zupanc mark the fruit of Morela’s philosophy

Project Information:

Name: Moreira Boutique

Designer: Nika Zupank

brand: Moreira

Place: Ljubljana, Slovenia

matthew bergs | designboom

May 16, 2022

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