Luxury originally meant a comfortable and luxurious state of life. Luxury was once modest and kept within the limits of Forbes Park’s mansion. But the taste has changed. The precious and inherited paintings by Juan Luna, Felix Reslexion Hidalgo, Fabian de la Rosa, Fernando Amorsolo and others go far beyond the contemporary art of Bencab, Anita Magsaysay Ho and Fernando Amorsolo. It was put up for auction at a price below. I’ve been watching the art market for over 10 years and am amazed by the auction lover, an artist who can only sell at auction. They have no history of exhibitions and are not judged by art critics or contests.
Marketing and social media have brought a new spin to luxury. It has become a brand or object whose quality is hyped to make it desirable or ambitious. All outages are pulled to create irrational buying behavior from those who can afford it. The range has changed considerably lately. Luxury is not limited to old master paintings and Laura diamonds. For some, luxury means a watch, handbag, or sneaker that sells for millions of dollars in the secondary market. For others, the luxury is to have a Porsche, Lamborghini, or Lexus parked in the garage. Luxury is reminiscent of President Neunoi Akino, who is sensitive to public opinion and its optics. He gave up the “third hand” Porsche 911 and sold it for 4.5 million pesos in 2011.
What is the luxury of a country where 18 percent live below the poverty line? This is an estimated 20 million Filipinos who do not have enough income to meet their basic needs. Luxury reminds me that the world has changed a lot since we got out of the blockade. The fine weather enjoyed from the bedroom window was replaced by a haze due to pollution. During the blockade, I enjoyed the quiet and empty road and woke up to the birdsong by the window. Today, it’s a heavy construction next door, with occasional ambulance sirens, or worse, traffic interrupted by a “one-one” announcing the passage of some “feeling VIPs.”
While browsing the latest Leon Gallery catalog, I noticed that at the next auction there were many works by national artist Fernando Amorsolo. These people, primarily repatriated from the United States, were owned by expatriates who brought back memories of their stay through the sunny canvas of Amor Solo. He made hundreds of pre-war Filipino paintings and eventually frozen a world that no longer existed. Amor Solo’s Azkaraga Avenue Studio buyer ordered a painting from a photo album. The price was calculated based on size, framing, and the number of figures of the desired person or animal. A glimpse of the commercial side of Amor Solo’s work emerged from his post-war correspondence, many patrons thanked him for his paintings and orders, and some patrons asked for portraits, black and white on the front and sides. Send the photo and Amor Solo will reply in one letter:
“I’m very happy to be able to draw. The size is okay, but by the proportions of the pictures, the figure is a little smaller than half the actual size. The picture is 500 pesos (P500) in the size you mentioned. It costs .00), or $ 250 ($ 250.00), the frame is not included. It will take a month to finish it. If I agree to the price and decide to order, I One of the important details you need is her skin color.
“If I want to proceed with the painting, I promise to get your kind permission to make the painting a few inches larger without changing the cost to remedy the disadvantages of the ratio. increase.”
I don’t know how Amor Solo responded to the return of Colonel Henry McLean’s portrait. Do nothing about it until I send you a few more pictures to refresh your memory. “
Amor Solo was at the pinnacle of power before the war. The paintings of this era were shining in the light. He peaked in 1949, and since then his paintings have become worn and uneven due to poor eyesight, manual dexterity, and assistant skills. Until I met the bright 1927 Amor Solo 20 years ago, I thought Amor Solo was commercial. At that time, I realized that two or three out of 100 of his paintings were real treasures. With a plunge of millions of pesos, I would opt for Amor Solo, which would appreciate Porsche, which would drop 20 percent of its value as soon as you kick it out of the dealership. So how do you apply for a job at Pharmary?
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