Apple’s self-driving car development efforts, codenamed Project Titan, have been well documented over the years. Project Titan has experienced numerous leadership changes, strategic shifts and more.
New report from information Today, let’s take a closer look at Apple Car. This includes details of the car design, Jony Ive’s involvement, Craig Federighi’s skepticism, the so-called “Jogger Incident”.
Apple car mess
According to the report, Craig Federighi, Apple’s Senior Vice President of Software Engineering, is skeptical of Apple’s Project Titan. Federighi was not directly involved in the development of the Apple car, but reportedly expressed personal concern to other Apple executives.
The report further points out that Tim Cook only oversees the project from a distance and “rarely visits” Project Titan’s office in Santa Clara, California.Some employees said information Cook’s distant leadership hurts the project and lacks “the only person who can clearly define and clarify what the product should be.”
Cook also “doesn’t want to commit to mass projection of the vehicle,” the report said, frustrating some senior executives working on Project Titan.
Coupled with Cook’s distant leadership and Federighi’s skepticism, Project Titan also experienced multiple management changes. Ian Goodfellow, who at one point led the machine learning development of Apple’s self-driving car technology, left Apple earlier this year.
Dougfield took over control of Project Titan from Bob Mansfield in 2018, which led to the “era of stability” for Apple cars.In fact, some employees information Its leadership under the field was the company’s “best shot when releasing a car.” Field then announced his departure in September 2021 after being poached by Ford.
Apple Car Design and Johnny Ive
Currently, Kevin Lynch is leading the development of Apple Cars, as previously reported. Bloomberg.. The goal is to mass produce vehicles for consumers.
Employees are currently discussing how to disguise a new version of the self-driving test vehicle that Apple wants to produce and is closer to the final version of the car that could be launched next year at the earliest. According to two people familiar with the project, the codename for the proposed car was M101, and the M-based designation assigned the codename to not only the technology Apple is developing, but also the “products” it might sell. It means that. But that doesn’t necessarily mean Cook is ready to turn the major expansion into a green light.
Former Apple Chief Design Officer Jony Ive is also involved on a consulting basis through his company Love From. Ive reportedly told the Apple car team that the car’s design should be “stuck” and “not trying to hide the sensor.”
The current car design is said to have “four seats facing inward so that passengers can talk to each other and a curved ceiling that resembles the roof of a Volkswagen Beetle.”
Apple Car designers are “experimenting” trunk compartments that automatically move up and down to give owners “easy access to storage space.” The team also discussed a “big screen that rises from behind the seat and descends when not in use” and a design that allows passengers to “lie down and sleep in the car.” ..
Apple reportedly wants to be “exempt” from the National Highway Traffic Safety Administration to remove the steering wheel and brakes, relying entirely on autonomous driving technology.
When it comes to self-driving technology, the Apple Car team is reported to have created several high-value demo videos to show off to Tim Cook and other executives. The team also put Cook in a test vehicle in the Santa Clara Valley. The vehicle completed its ride quality without any problems and “autonomously conducted a DMV driver’s license test to show off its capabilities.”
Last August, Apple sent some prototype self-driving cars on a trek in Montana for about 40 miles. The aerial drone filmed a drive from Boseman to the ski resort town of Big Sky. With this, Apple’s manager produced a sophisticated movie against the backdrop of picturesque mountains and introduced CEO Tim Cook to a costly and long-term self-driving car project. Titan was making progress.
The good atmosphere that followed the Boseman demo didn’t last long. According to two people involved in the program, Apple’s test vehicle was a modified Lexus SUV that struggled to navigate the streets near Silicon Valley’s headquarters without a map, hit a curb, and hit an intersection. I had a hard time staying in the lane when crossing.
But earlier this year, one of Apple’s test vehicles was about to hit a jogger while driving at 15 mph. The car software “identified as the first stationary object” before reclassifying the jogger as a “stationary object” and finally reclassified it as a “moving pedestrian”.
But even with that correct identification, the car “just adjusted its course”. The backup human driver then “brake the brakes in the last moment,” and the car “stopped within a few feet of the pedestrian.” Without human intervention, Apple’s tests showed that the car “almost certainly would have hit a jogger.”
After this, Apple “temporarily grounded the fleet to investigate” the “Jogger Incident.” The company fixed the identification issue and added a pedestrian crossing to the map database.
Complete report from information Worth reading, it provides one of the most detailed investigations to date about the turmoil within Project Titan.
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