artnet : After Pushback From the Picasso Estate, the Artist’s Great-Grandson’s NFT Sale Is…a Bit of a Flop


Last month, a dramatic clash between art history and the world of crypto art, DJ Florian Picasso and his mother, Marina Picasso, announced plans to build the world’s first Pablo Picasso NFT. And the whole family couldn’t help. All such “Picasso” NFTs declared to be the property of the artist are counterfeit.

Florian, the great-grandson of the Cubist master, sought to rebrand the “Man and the Beat” drop as a sale of his own original NFT work to “clean the air.”

“As clearly stated earlier, this is the Florian Picasso NFT,” he said in a pre-drop statement, despite first promoting the digital work as Pablo Picasso’s first foray into cryptocurrencies. rice field. “We and our team have been working on this project for over 11 months. Man and the Beat is the long-term ambition of Genesis we have.”

However, the market for digital animation inspired by the painted surfaces of the 1958 ceramic bowls in Marina’s personal collection has proven to be lukewarm. Almost a week after the launch, 900 NFTs out of 1,000 NFTs will be available.

The first part of Florian and Marina’s Drops featured five NFTs, each offered in 200 editions, and was released on February 1st. That part of the sale takes place on a dedicated website hosted by the Origin Protocol, a decentralized marketplace.

Marina Picasso, the granddaughter of artist Pablo Picasso, and her son Florian are posing for Pablo Picasso’s ceramic works. We sell 1,011 NFTs based on a bowl that has never been released. Photo: Boris Heger / AP photo.

The “Visage de Couleur” collection, as the title suggests, is basically a single animation of the face against a background of five different colors. Visage Rouge, Visage Orange, Visage Rose, Visage VertWhen Visage Blue..only blue So far, we have sold over 20 editions and have 32 buyers.The least popular Orange, Only 14 pieces sold. The price of each edition is 2.0 Ether (about $ 6,200).

Two other parts of the sale-of NFT Visage de Demain When Visage de LumièreFeaturing two additional colors of the same design, it appeared on the Nifty Gateway on February 3rd with some success. Visage de Demain Is a one-to-one NFT, Visage de Lumière There are 10 editions sold over 24 hours at ranked auctions. A portion of the proceeds went to the charity Nurse Heroes and the climate-focused non-governmental organization Carbon 180.

The 10 winning bidders each paid between $ 4,000 and $ 5,655 Visage de Lumièrein the meantime Visage de Demain It was $ 41,500. The winning bidders for 1 of 1 PV degen are Pak, Fewocious, Sophia the Robot, Fvckrender and Mr. It has a collection of 68 NFTs, including recent hot topics such as Doodle.

The Nifty Gateway winner, who presented a pre-sales disclaimer that NFT had nothing to do with Pablo Picasso, his name, or his work, was the March event in Cannes, France, where Picasso lived. Will be invited to. From 1955 to 1961.

According to the press release, “Florian Picasso and some very special guest artists will turn the villa into a moving work of art at night.” “This is the first in a series of exclusive events for owners throughout 2022.”

Buyers may expect these events to involve music stars John Legend and Nas, who teamed up with Florian on their new single “Tomorrow,” inspired by NFT drops.

The project has removed all claims of the partnership with Picasso, but the song still contains a line from Naz he raps: “Pablo Picasso, Art and Nacil / John Legend, you all take a deep breath / And inhale what this is Gibin’. ”

Sales to date have proven to be non-exciting, but there may still be one reason to invest in the Florian Picasso NFT. Marina and Florian initially wanted to sell the Picasso Bowl, which is the basis of the NFT collection, in Sotheby’s New York. When the plan failed, Florian told Artnet News that he would come up with another way to hold the auction. Now they just seem to give it.

“One of the 1,000 lucky buyers of Visage de Couleur will receive physical pottery from Marina Picasso’s personal collection,” the press release said.

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