Australian Open Launches Into Metaverse And Serves Up World-First NFT Art Collection Linked To Live Match Data


AO Press Release, January 12, 2021

The Australian Open It will be the first Grand Slam to enter the Metaverse. AO Art Ball NFT Linked to live match data, it provides people around the world with a unique opportunity to own a portion of AO.

AO also provides fans with an advanced and innovative experience through AO’s virtual hosting. Decentraland, 3D virtual reality platform. Any tennis fan can explore AO anywhere in the world.

“The Australian Open is proud to be one of the most innovative sporting and entertainment events in the world. Through its expansion into the Metaverse and Decentraland, more fans than ever before in our sport. I am happy to be able to participate in. “ Chief Commercial Officer Cedric Cornelis Said.

“We work closely with some of the best developers in the world to stay ahead of consumer trends and ensure that tennis continues to expand into new sectors like never before.”

Electronic calling technology enables NFTs, allowing fans to own the moment in real time.

As part of the Metaverse project, 6,776 AO Artball NFTs were created for nearly a billion AO-attractive viewers around the world, a monumental opportunity to own part of AO2022 forever. Become.

The metadata for each AO art ball is linked to a 19cm x 19cm plot on the surface of each tennis court. If a winning shot from any of the 400+ AO matches reaches that plot, the NFT metadata will be updated in real time to highlight the match information, as well as limited edition wearables, AO products, and future Has other benefits as well.

Combining real-time court data with NFTs has never been attempted and provides a great way for tennis fans around the world to engage as AO NFT holders. When one of the 11 Championship Points lands on the plot, the NFT owner of that plot can request and receive the tennis ball used at the Championship Points in a specially handcrafted case.

This first NFT is made possible by ball tracking data for official and AO matches.

“When the ball is cast, the court plot associated with the NFT is revealed. That is, the buyer cannot select a specific position on the court. Downline shots and T-down ace are where you want to be. . “ Run It Wild Director Adam Dekata Said.

The AO Art Ball Collection is made with generative art down to fuzz

This groundbreaking collection consists of a combination of generative art, various color schemes, patterns and texture algorithms, ensuring that each AO art ball looks unique, down to the fluff of the ball. increase.

The collection also revives 22 AO legendary designs handcrafted from historic AO artwork, including the “Serving Man” silhouette first introduced at the 1997 Australian Open, reinterpreted in Art Ball Canvas. rice field.

The AO Art Ball also includes over 160 NFTs from the AO Artist Series, including designs by local and international artists specially created for AO 2022.

AODecentraland provides unprecedented access

As a major metaverse move, AO will launch the first truly decentralized tennis experience on its 3D virtual reality platform, Decentraland, enabling tennis fans to explore AO anywhere in the world.

Fans have effectively combined their love of tennis and are now able to explore the AO district online at AODecentraland during the tournament. They can discover the precincts, complete tasks, view historic AO content, and interact with players and other tennis fans, all from their laptops.

“We want AO to be the most accessible and comprehensive sporting and entertainment event in the world. With the unique challenges fans faced in reaching Melbourne, we are launching into the Metaverse. I proceeded immediately. “ Tennis Australia NFT and Metaverse Project Manager Ridley Plummer Said.

“Incorporating AO into the Metaverse is an important step in providing truly global access to our amazing events.”


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