There are a multitude of reasons why brands engage in designer collaborations. For starters, they can instantly energize a product line, not to mention some serious buzz.
“Brand collaborations are growing in popularity because they are a royalty-free way for brands to reach new but relevant audiences,” according to Claudine Harris, CEO of brand-matching company Miai.
“This is a credible way for brands to increase their awareness and exposure, which can also lead to increased sales. It makes them something of a no-brainer.”
Read on for six sought-after collaborations you want on your radar right now.
Among the highlights of the new 20-piece VARMBLIXT collection: sculptural lighting fixtures inspired by designer Sabine Marcelis’ creative ability to play with unique shapes and objects. For example, a pendant lamp has curved pipes made of frosted white glass; An LED wall mirror has a semi-transparent glass panel.
“I wanted to take an unexpected approach to explore the idea of how lighting functions within the home and inspire people to consider new forms and elements that blend into and highlight different types of interior spaces in a new, bold and artistic way,” said Marcelis.
This durable, eco-friendly collection of mineral-based paints is the handiwork of Color Atelier and design agency FrenchCalifornia. Choose from six lush colors, each simulating vintage textures—think yellow-toned Poudre, earthy Terre, and silver-green Cap Ferret.
Design lovers on a budget will want to check out Target’s collaboration with interior designer Shea McGee, author of the New York Times bestseller Make Life Beautiful. Among the Spring 2023 offerings: indoor and outdoor furniture, rugs, bedding, tabletop plus a robust selection of decorative items.
AD100 designer Giancarlo Valle has joined forces with Swedish carpet manufacturer Nordic Knots to create a collection of New Zealand wool floor coverings. The folk-inspired designs are handcrafted in small artisanal batches, with playful motifs and distinctive cut corners.
Best described as luxurious and livable, Ginny Macdonald’s second furniture range for Lulu & Georgia includes upholstered beds, clean lined sectionals, classic dressers and comfortable media lounges. “I want the spaces I design to feel layered, elevated and cozy with a good dose of color,” said the British-bred, LA-based designer.
Known for creating high-quality reproductions that capture all the detail and nuance of the original, this collection from Los Angeles-based Art Patron and CB2 includes photography, reductive prints and the company’s own textured canvases. Discover works by contemporary artists alongside archival pieces sourced from flea markets and museums.
“It’s about living with art in a way that benefits your life and brings you joy,” according to Art Patron’s creative director Slater Herman.
