Connecting fans to the artists with NFTs – Public Pressure – SlateCast #41

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Connecting fans to the artists with NFTs – Public Pressure – SlateCast #41
Haru Bele

NFT Marketplace Public Pressure’s founder and CEO Sergio Mottola sat down with CryptoSlate’s Akiba to talk about the today and tomorrow of music NFTs.

What do NFTs offer?

Akiba asked Mottola to talk more about what NFTs offer the music industry and the artists.

Public Pressure wants to increase the NFT technology to migrate the music industry to Web3. The main objective here is to provide full transparency and fair revenue sharing.

“If we’re talking about complete transparency, this deal is going to work. Everyone in the crypto space will say this is the perfect way to use NFTs.

“The real game changer is the relationship with the fan base,” Mottola replied, adding that NFTs create a tool that allows artists to own their fan community.

“Currently they are [the artists] don’t own the community because every tool they use to communicate with their fans, like Instagram and Facebook, is centralized.”

Mottola added that Public Pressure’s primary goal is to innovate to strengthen the relationship between the fan base and the artists.

Public pressure

Mottola defines Public Pressure as a “web3 media company that sits atop an NFT marketplace dedicated to the music industry.”

Public printing includes two marketplaces, primary and secondary. The primary market is “a place where you can drop your NFT collection,” Mottola says, adding, “then we also have a secondary market for secondary exchanges.”

According to Mottola, the Public Pressure marketplace is also designed to guarantee that the artists receive a certain percentage of the sum every time the NFT changes hands.

Future of NFT music

Public Pressure aims to become the number one music media company operating on the Polkadot (DOT) ecosystem in the long term. For short-term goals, Mottola said, the company is looking at IP and rights, as there is “a lot of work there that needs to be done.”

Mottola said his thoughts on whether the NFT technology will replace record labels is “not takeover, but more like a merger.” He noted that creating an iTunes for Web3 would not work.

Mottola said:

“We designed the platform so that the labels can co-exist with the artist as an actor. There was a lot of creative work done by the labels. If you’re good at producing, marketing and distribution, I don’t think you can be destroyed by a piece of technology that allows artists to run their own label.”

“Killing businesses doesn’t provide growth,” Mottola said as he finished his words, “it’s about growing the relationship with the artist and the fan base.”

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