Damien Hirst Is Now Selling Pared-Down Versions of His Monumental ‘Veil Paintings’ Via the Same Company That Released His NFTs

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Damien Hirst Is Now Selling Pared-Down Versions of His Monumental ‘Veil Paintings’ Via the Same Company That Released His NFTs

Damien Hirst himself put oil on paper for his latest release with HENI.

On November 15, the artist’s “Paper Veils” series dropped on the art services company’s new market, HENI Primêr. The collection is essentially a scaled-down version of Hirst’s monumental “Veil Paintings” of 2017 that deployed thick brushstrokes and heavy impasto to appear as if Georges Seurat painted furiously and without subject.

“Paper Veils” features 100 large works and 200 small works priced at $45,000 and $25,000 respectively. Unlike his much-produced spot paintings, Hirst’s own hand, rather than that of his myriad assistants, is responsible for his latest project with HENI.

“I want you to get lost in them, I want you to fall into them,” Hirst said in a statement. “I want them to delight your eyes and make you want to stay in the painting.”

An exhibition of the paintings at HENI’s London Soho gallery runs parallel to the online pre-sale period which runs until 6 December.

Damien Hirst in studio, 2019. Photo: Prudence Cuming Associates Ltd. © Damien Hirst and Science Ltd. All rights reserved, DACS 2022.

HENI’s primary goal, it seems, is to allow artists to bypass the gallery system by allowing them to release their work directly online.

“HENI Primary is our newest platform, built specifically for primary-market releases of original artwork,” reads a statement on its website. “HENI Primarily enables artists to release original works of art on a dedicated digital platform, bringing the traditional art experience online.”

To purchase work for HENI Primêr’s first sale, potential buyers are required to complete an application in which they indicate their preference of artwork, list the details of their own art collection and record their method of payment. After the submission period ends, HENI will review all the applications and select buyers, although it is not clear exactly how it makes its determinations.

Damien Hirst at Newport Street Gallery for the grand finale of The Currency.  Photo by Naomi Rea.

Damien Hirst at Newport Street Gallery for the grand finale of The Currency. Photo by Naomi Rea.

Last year, HENI Hirst’s first move into the realm of NFTs platformed on HENI NFT, in which the British artist presented NFTs each linked to one of 10,000 Spot paintings. One year after a purchase, the collector could choose between the blockchain token and the physical work with the rejected piece being burned. HENI NFT has since presented collections from JR and MadC.

HENI also boasts a publishing house, a space for cultural conversation called HENI Talks, HENI Art Club, a membership art community, and a trade department.

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