Punjab Bhawan, a few meters from Triveni Kala Sangam and Lalit Kala Akademi, may not boast the same line of art, but in recent weeks the building has attracted the attention of passers-by with numerous thematic paintings in various shades of the façade. I am.
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A team of artists has worked on compositions ranging from Pulkari patterns to athletes playing agriculture, charka, hockey and galidanda. “Memory plays an important role in invisibility, and when people see something they are familiar with, it connects with it,” says Prateek Sachan, 27, co-founder of The New Art.
The organization working on hand-painted murals was the brainchild of Sachan and Ritesh Verma, who were invented when they were students of chemical engineering in IIT Delhi. The two, who chose not to sit on campus, wanted to work in an Indian art space and start their own venture.
“We did a lot of research while in college, when we touched on the Indian street art scene,” says Verma. When working on a project to rehole Swami Vivekananda Hostel in Satna, Madhya Pradesh in 2017 They truly realized the potential of Indian murals as the murals they made in the hostel’s hall attracted attention and acclaim.
“We provided hostel rebranding, digitization and other services, but we also decided to work with a few artist friends to paint some of the walls in the hall area. It really worked, and that was when we realized the potential opportunities in that category, “says 26-year-old Berma.
Due to the lack of art background, the foundation involved picking up nuances, forming a team of artists and designers, and understanding the operation of street art in the country.
“IIT-Delhi has a very active art association and many of the early artists were our friends. After the journey began, we contacted a few more people and liked it. We have built a network of artists, “says Sachan.
Over the years, the team has worked with several organizations, including the Indian Railways, universities and more than 30 subway stations across the NCR (National Capital Region) (from Janakpuri to Vasant Vihar). Delhi Metro was their first official client in 2018.
According to Verma, every project requires specific research, and artwork often sends messages and expresses the surroundings. For example, if the mural paintings at Mandawali Subway Station encourage commuters to protect a variety of flora and fauna, Jolienclave Subway Station may have Ustad Bismiler Khan, Pandhita Ravi Shankar, Schwamadgar, Hariplasa de Chaurasia, etc. There is a portrait of a famous musician.
The artwork for the Dabri Mor-Janakpuri subway station uses wings to show how the subway is a safe means of transportation. “The wings represent how the subway represents women’s freedom, freedom and strength. They also serve as points of painting,” says Berma.
Over the last few months, I’ve seen organizations paint Alahabad, Lucknow, Kanpur, and other towns, including some in Gujarat. Even in Kolkata, their team works at subway stations in the city, including Foolbagan, Bengal Chemicals, Salt Lake Stadium and Karnamoi. At Shielder Subway Station, the walls depicted represent “Bengal’s art form” and the murals at Howramaidan Station represent “Bengal’s sports culture”.
“There is a lot of appreciation and curiosity for street art from people,” says Verma. Sachan adds:
They are currently working on wall art projects across the country, but the team aims to expand their business, act as an intermediary between artists and potential buyers, and challenge canvas painting.
“Most of our projects were business-to-business, but now we want to contact our customers so they can get something for their home and contact the artist if they want to ask for something specific. We want to be a one-stop solution. We also plan to stock painted canvas and prints. We have picked up a hand-painted wall art niche. Now in our portfolio “We will expand,” says Verma.