Dezeen’s top 10 rebrands and logo redesigns of 2022

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Dezeen’s top 10 rebrands and logo redesigns of 2022

From German carmaker Audi adopting a flat logo to unveiling King Charles III’s royal monogram, Dezeen picks 10 rebrands of the year as part of our 2022 review.

Custom typefaces and modernized symbols feature in this year’s roundup of branding and logo designs, which also includes a branding font informed by classic stone inscriptions and an aerodynamic car badge.

Read on for 10 outstanding logos and brands we covered in 2022:


Audi by Audi

German carmaker Audi became the latest car brand to ditch its logo when it introduced a simplified version of its signature four rings earlier this year.

Although the ring formation has remained unchanged in every logo throughout the brand’s 90-year history, this updated version sees the rings stripped of their glossy chrome color and rendered in either white or gray with a thin black border.

Learn more about the Audi rebrand ›


King Charles III royal cipher

King Charles III royal cypher by College of Arms

Following King Charles III’s accession to the throne in September, the design was unveiled for his royal cypher, which will be used on the UK’s official buildings, post boxes and passports.

It consists of the letters C, which stands for Charles, and R for Rex, the Latin word for king. The number III is placed inside the R’s counter – its enclosed portion – while the Tudor crown is placed above the letters.

Learn more about rebranding the royal cypher ›


Aston Martin logo by Peter Saville

Aston Martin logo by Peter Saville

The second of four car manufacturers to appear in this list is the British luxury car manufacturer Aston Martin. The Warwickshire-based company has enlisted British designer Peter Saville to update its winged logo in its first brand update since 2003.

Saville described the redesign as “subtle but essential”. The winged logo remains very similar to the previous one, with the most noticeable change being the removal of a curved line crossing through the wings.

Learn more about the Aston Martin rebrand ›


Citroën rebranded 2022

Citroën by Citroën and Stellantis Design Studio

As part of its efforts to make its electric vehicles more accessible, French automaker Citroën has collaborated with design agency Stellantis Design Studio to produce a logo reminiscent of the brand’s original 1919 badge.

The automaker’s deux chevrons – two upside-down Vs reminiscent of chevron herringbone patterns – are once again framed by an oval.

The deux chevrons have been made thicker and “more prominent” than in the original, while the oval has been softened and stretched.

Learn more about the Citroën rebrand ›


Olympic identity on banners on building

Olympic Games by International Olympic Committee and Hulse & Durrell

Three custom typefaces, a range of graphics and 17 illustrations were developed for the Olympics by the International Olympic Committee and creative agency Hulse & Durrell, making it the first time a global identity has been created for the sporting tournament.

Although some aspects such as the custom typefaces Olympic Headline, Olympic Sans and Olympic Serif have already been introduced, the full brand rollout is expected to be completed in time for the Paris 2024 Olympic Games.

Learn more about the Olympic Games brand ›


Ferragamo logo in black capitals

Ferragamo by Peter Saville

Saville makes this list again with his brand identity for Italian fashion house Ferragamo, designed to mark the brand’s name change from Salvatore Ferragamo to Ferragamo.

The graphic designer transformed the former handwritten logo into a custom serif typeface that takes cues from classic stone inscriptions.

Learn more about the Ferragamo rebrand ›


Rolls Royce's new Spirit of Ecstasy mascot on the hood of a car

Rolls-Royce by Rolls-Royce

British car brand Rolls-Royce has updated the female figurine that adorns its hoods by making it slimmer and shorter with a lower bend in both knees. The brand hopes the streamlined redesign will make its vehicles more aerodynamic.

The figure, called the Spirit of Ecstasy, depicts a woman leaning forward in a position not unlike a courtship. Her clothes are blowing in the slipstream behind her, suggesting that she is traveling at speed.

Learn more about the Rolls-Royce rebrand ›


RSHP logo on a blue background

RSHP by RSHP

Following the death of architect and Rogers Stirk Harbor + Partners co-founder Richard Rogers at the end of 2021, the British architecture studio has rebranded to RSHP.

“The focus on the letters is a step to underline the fact that this is a joint effort, it’s less about the individual and more about the collective and the team,” RSHP partner Stephen Barrett told Dezeen.

Learn more about the RSHP rebrand ›


DDW graphic identity by Thonik on blue and green background

Dutch Design Week by Thonik

The typography used in an important poster designed by the late Wim Crouwel informed the brand of Northern Europe’s biggest design event, Dutch Design Week.

Created by Dutch studio Thonik, the brand identity features Crouwel’s famous Fernhout typeface – a combination of 13 chunky grid-based letters formed using quarter circles and rectangles – to spell out the acronym DDW.

Learn more about the Dutch Design Week rebrand ›


Hermes' Evri 2022 rebrand

Evri by Superunion and Monotype

In an almost total rebrand, UK delivery company Hermes has changed its name to Evri, while also updating its logo, brand strategy and visual identity.

Creative agency Superunion collaborated with type foundry Monotype to design a multi-font logo with thousands of variations where each character is stylistically distinct. The only feature that remains from its previous branding is the distinctive blue tint, which can be seen across all touch points.

Learn more about the Evri rebrand ›

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