London — The Direct Line Group has appointed Edelman Smithfield to lead the product promotion of insurance brands Direct Line, Churchill, Churchill Expert, and roadside rescue and recovery brand Green Flag. All of this was previously handled by Citigate Dewe Rogerson. Edelman Smithfield will also undertake a Direct Line Business Insurance account that was previously processed by Eulogy. Boldspace, Talker Tailor Trouble Maker, and Weber Shandwick have also been appointed to the roster to support the revitalization of large brands.
London — The Ice Travel Group, formed by the merger of Travel Supermarket and Icellly.com last year, has appointed travel PR and marketing agency Lotus (part of W Communications) to manage the PR activities of both online brands. .. The agency operates a press office and leads ideas and strategies for PR campaigns.
Manchester — After fierce marketing, Red Havas has been appointed as the UK PR agent for VitaCoco EMEA, a leading coconut water brand with annual sales in the UK of over £ 120m. The agency is tasked with supporting the existing Vita Coco product range, engaging in new product launch campaigns this year, and emphasizing the credibility of the BCorp brand’s sustainability.
London — Construction technology innovator Disperse is using the technology in Canary Wharf, Europe’s largest urban revitalization project, to increase brand awareness and build customer relationships with top UK contractors and real estate developers. To deepen, we have appointed Brands2Life as a UK telecommunications agency. Disperse’s AI technology captures and processes visual records from construction projects and converts them into data to increase the productivity of project management teams and map progress from day to completion.
London — Synpulse, a global management consultancy for global financial services providers, has appointed Milk & Honey PR as a distributor in the UK and DACH (Germany, Austria, Switzerland) regions, providing a 6-digit overview including press office and thought leadership. Shown. Positioning, spokesperson profiling, and strategic communication counsel. The Milk & Honey UK team will work closely with colleagues in the new German office and will also receive support from Milk & Honey North America for the New York Sympulse team. The team will be led by partner Caroline Gruen, with German CEO Manuel Huttle acting as the strategic leader of DACH.
Manchester — Brazen was appointed by Neville Johnson, a brand of luxury furniture and stairs, following a competitive three-way market. The agency works with the brand’s SEO and digital teams to handle consumer PR campaigns and press offices. Neville Johnson has joined Brazen’s portfolio of home clients, including Wilko, Silentnight, and Scandinavian wall art design brand Desenio.
London — Online car buying and selling platform Carwow has appointed Boldspace to continue to lead consumer and corporate public relations after a fiercely competitive market. Boldspace runs press offices and campaigns for fast-growing businesses with the aim of increasing name recognition in the car trading market. The agency focuses on promoting national media coverage and creating creative campaigns that cut through the brand’s core car trading audience nationwide. This account is led by client director Tom Yazdi and reports directly to Carwow brand and communications director Meghan Sinclair.
London — Following the first six months of the project, Outseer, a payment authentication and risk / fraud assessment company spun out of RSA Security last year, has appointed Spark Communications, a B2B technology agency, to manage UK PR. Spark develops creative campaigns and content, defines public relations and content strategies, runs UK media relationships for fintech, retail and technology audiences, raises Outseer brand awareness and what is RSA. Helps position the company as another sort leader.
London — Technology Communication Agency Missive Selected for FinTech chance For first-time buyers and those looking to grow their homes, we offer a UK PR program to defend home ownership. Proportions, which recently raised a $ 150 million mixed debt and equity financing round, used machine learning to identify potential growth areas of homes and buyers using traditional financing methods. A potential home that bridges the gap between what you can afford and what you need to secure these highs.
London — Jay-Z-backed tent, yurt, tree house, beach hut, and tent outdoor stay provider Hipcamp has appointed Red Lion to lead consumer communications for launch in the UK. .. This is the first foray into Europe. Red Lion is responsible for Hipcamp’s UK press office, aiming to expand its international reach. The agency will also support a series of campaigns to increase brand awareness and increase market share in the UK. Ellen Durrant, Co-Managing Director of Red Lion, will lead the account. Hipcamp’s launch in the UK follows the acquisition of Cool Camping, a UK-based online travel agency.
London — Kaizen is appointed by online photo printing company Photobox to promote its online presence in the French market through digital PR. Photobox is managed by Kaizen’s French team focused on the development and distribution of digital PR campaigns nationwide. Other clients in Kaizen’s portfolio include Adidas, Free Trade and Love Honey.
Manchester — European outdoor holiday company Eurocamp has appointed Smoking Gun to manage public relations in the UK after a fiercely competitive pitch. The agency will lead Eurocamp’s consumer promotion and influencer marketing activities, challenge consumer awareness of the brand and promote it to the wider holiday market. Eurocamp offers self-catering villas and lodges in holiday parks in 10 European countries.
Manchester — Smoking Gun, also appointed by the diaper brand Rascal + Friends (pictured), has launched a new series of diapers in partnership with the children’s television show CoComelon.limited edition Diapers are available in the United Kingdom, Ireland, the United States, Canada, Australia and New Zealand. The smoking gun parenting division, which also takes care of the US brand Munchkin, will win briefs after a fiercely competitive sale and will work with Rascal + Friends in a PR campaign for media relations and launch.
London — Finn Partners has been appointed to provide consumer PR activities for the Zinc Micromobility brand in the United Kingdom. This includes new launches of adult and children scooters and e-scooters. This is the first time a brand has a PR agency. The agency has also won a brief description to provide communication about UK businesses, consumers and trade to social gaming groups that have entered the UK with the concept of gastrogaming based on digitized darts. Social Gaming Group already has sites in Norway, the Netherlands, Sweden and Australia.
London — Vegetable Box Delivery Brand Abel & Cole After a fiercely competitive pitch, we appointed Kindred as a PR agency. The agency was instructed to develop and deliver a PR campaign that highlights Abel & Cole’s Packaging Promises that will help customers sustainably simplify shopping and reduce the amount of waste plastic.
London — Good Advice has been appointed by cloud payment technology provider Form3 as a PR agency in the United Kingdom, the United States, and Europe. This overview focuses on media-related and content creation programs that raise awareness of Form3, its products, partnerships, clients, and in-house thought leaders. Form3 clients include Lloyds Bank, Nationwide, N26 and Square. The company has raised over $ 200 million in its latest round.
London — Recycling Lives has appointed Clarion Communications as a UK public relations agency. Clarion’s mission includes introducing recycling companies’ approaches to the circular economy while raising awareness of recycling and products and services. Recycling Lives, the UK’s largest auto processor, helps reduce, reuse and recycle customers in a variety of areas, including automotive, manufacturing, construction, retail, utilities, the public sector and the domestic market. The company also helps former criminals and other disadvantaged groups work in social value programs, helping to eradicate food poverty and the homeless.
London — Aduro has won two new accounts. For Tourism Seychelles, the agency processes the UK’s PR strategy to attract visitors to their destinations through press and influencer campaigns and creates social content along its creative platform. Aduro also won the briefs of the Italian seltzer company and launched the premium hard seltzer brand Mulberry Street through public relations and social content distribution this summer.
London — Revolution Beauty has appointed Rise at Seven as the digital agency that briefly describes the brand’s performance, PR and search. The brand will also use the agency’s new Rise Live service. This service covers paid performance using reactive social, public relations, influencers, content, and the trend tracker tool EarlyRisers. Built on the principles of inclusiveness and affordability in the cosmetics industry, the global beauty brand recently entered the 2,800 Walgreens store in the United States.
London — INvolve, a diversity and inclusion consultancy, has joined Diffusion to increase brand awareness following fiercely competitive marketing. The Diffusion campaign positions INvolve’s spokesperson as an industry sort leader and commentator on issues related to workplace diversity and inclusiveness, and introduces and celebrates the global business leaders that INvolve is driving change. Focus on expanding the model list.
London — Data-gathering and customer-experienced insight company Shepper working for retailers, FCMG brands and public service organizations to reach out to corporate, investor, B2B and consumer brand communications and media after fiercely competitive marketing. Appointed UK-based communications agency Brazil to handle.