ENSHADOER store / architect
Manufacturer: Foshan City Aluminum Co., Ltd., Anping Wire Metal 丝ꡕ Metal Products Co., Ltd., Zhejiang Xiangjiang Construction Technology Co., Ltd.
A new interpretation of the building 10 years ago. Founded in 2012, ENSHADOER® is the earliest functional clothing brand in the country inspired by fixed-gear bicycle sports, with architects being the first offline store on Nanyu Street in Hangzhou. It is said that he was asked to design. Look back on the last decade, a golden age of development for both the brand and Hangzhou. Introducing the industrial materials used to build the city and taking the time to start a conversation between the brand and the site.
Explore Hangzhou’s interface. When ENSHADOER was first established, the focus was on riding fixed-gear bicycle sports outfits. Fixed-gear bicycles are one-way pedals, wheels and pedals are always fixed, and used to be used by mail carriers in the city for delivery. After that, it developed into a fashionable sport for young people. He says he started the concept of cycling around the city. Suppose you choose some common but memorable building materials from urban textures, such as concrete, channel glass, perforated aluminum plates, and diamond-shaped aluminum nets, and collage them into a fascinating façade.
A prominent building is a two-story building. The first floor is an exhibition of coffee and clothing, and the second floor is a multifunctional exhibition space that meets the brand’s desire to use an offline store. The façade supports each functional program with light transmittance.
Balance over time. It is said to have maintained the wooden structure of the original building, which was re-polished and painted. One-way natural light expresses the beauty of the texture. Let’s say you used 36 aluminum honeycomb plates as a suspended ceiling between the beam positions. Lighting, firefighting, and HVAC equipment are hidden above a transparent suspended ceiling. Light spreads evenly in the exhibition hall due to diffuse reflection. It seeks a kind of balance between modernity and tradition.
Display system ’12. ‘Fixed-gear bicycles have 19 parts joints. Each modularized part has strong compatibility, greatly increasing the possibility of repair. In addition, all the designed details of the costume brand represent the pursuit of functionality. Based on the characteristics of the product, he says he customized the set of the brand’s exhibition system “12”, which covers functions such as hanging, object placement, exhibition, and lamp lights. The system consists of 12 molds available parts. Their interconnection can form tens of thousands of different display methods. Some parts can also be used as a cantilever arm in a cafe bar at the same time.
Coexist. It is said to have maintained the original structure as much as possible. The open, mini-square-like spotlight module group hidden in a crate can also accommodate a variety of activities. The bottom is a modular display case constructed with an industrial aluminum profile. The outside acts as a functional display case for the hidden light belt, and the inside is surrounded by storage space. The modernization process materials formed a symbiotic relationship with the old building. South Song Street has always been an important shopping district for Hangzhou, and the façade of the buildings along the street reflects the evolution of culture over the centuries. He wants to refresh the commercial atmosphere of the street with a touch of storytelling.