There is good news for those of us who prefer showers to baths – as interior experts predict that this year we will everyone prefer a quick shower to a long, hot soak.
While the choice will always be subjective, experts shared that when it comes to bathroom trends for 2023, they are largely noticing a big swing toward showers over tubs compared to a few years ago.
In fact, the trend toward showers is seen in the Pinterest Predicts report (80% of their predictions over the last few years have come true). The report explains: ‘No bath, no problem. Gen X and boomers are [instead] looking for shower bombs and home spa bathrooms in 2023.’ So why are we all turning away from our baths, and towards our showers this year?
Why is there a trend towards showers over bathtubs in 2023?
Pinterest found that there was a huge year-over-year increase for shower-related searches on their site, with the term ‘Shower routine aesthetic’ up 460% in searches, ‘Amazing shower walk-ins’ which rose by a whopping 395. % in the past year, and searches for ‘shower bomb’ are up 90% year-on-year.
Warren Kinloch, bathroom expert at Bathroom Deal (opens in new tab)shared his thoughts and explained: ‘We’ve already seen an increase in demand for shower bundles and accessories on our site, and using Pinterest Predicts we can see a general increase in interest from searches for shower-related terms across the platform. see, with similar trends across Google.’
According to Warren, the interest is both practical and indulgent.
‘With people avoiding baths to avoid wasting water, and to avoid an increased heating bill, consumers are bringing their spa-like routines away from the bath and into the shower. Reinforcing this trend for 2023, the hashtag #showerroutine recently hit 1.8 billion views on TikTok, indicating that showers are definitely the new baths this year,’ he said.
Given the cost of a shower compared to a bath (the latter being significantly more expensive), it’s no wonder that many of us turn to showers to satisfy our self-care needs and to save money in the midst of increasing energy. cost.
Polly Shearer, a bathroom expert at Drench (opens in new tab)even explains, “A 10-minute shower will set you back about 100 gallons of water, while the average bath uses 160-230 gallons to fill a tub.”
Not only that, but Polly also shared that showers can make it easier to look sleek and sophisticated as many of us try to elevate our home decor.
“As we move into 2023, minimalist spa-themed bathrooms are becoming increasingly popular, with requests for walk-in shower and wet room designs a common theme for clients using our 3D design service,” she said. “Baths are probably more family-friendly, but choosing a shower adds more elegance and luxury to your bathroom, especially if you’re planning modern bathroom ideas.”
There are also the practical advantages of a shower over a bath when it comes to planning a bathroom too – including the fact that many UK bathrooms have more space for a well-designed shower, compared to a bath.
“The growing design trends for space saving and minimalism have seen concealed shower designs become increasingly popular, particularly in the UK where we are no strangers to small or awkwardly shaped bathrooms,” Paul Bailey, Leader, Product Management, LIXIL EMENA & GROHE UK (opens in new tab) told us
And not only are showers becoming more and more popular in general; but so is the idea of the open or glass shower door.
In fact, Pinterest reported that the term ‘Doorless Shower Ideas’ was up 110% year-over-year in search, and Victoria Plum (opens in new tab) revealed that they predict ‘seamless’ shower screens will be a big trend in 2023.
They explain: ‘In the last 12 months, online searches for ‘glass shower screens’ have increased by a massive 87,900 per cent, showing that the seamless and spacious look is on the minds of shoppers for the coming year.’
In the same vein, Paul explained that we are so keen on showers, that our designs are now leaning more towards the wet rooms, which were so popular decades ago.
He said: ‘As homeowners become more confident with their design choices and consider the future when designing a bathroom, wet rooms are also becoming an increasingly popular choice.
‘With sleek minimalist lines, a desirable open space and large overhead showers, a wet room offers both accessible functions for all family members.’
Would you trade your bath for a luxurious shower?