FC Barcelona is a club firmly committed to equality, diversity and inclusion.As part of this commitment, the club has launched a global campaign to highlight this by joining forces with fans in the Asia Pacific region The importance of women in sports and overall female empowermentOver the past month, FC Barcelona has worked closely with artists, influencers and the Barça Academy in China, India, Japan, Singapore and Indonesia to create content celebrating the role of women in sport and wider society.
Additionally, to celebrate the achievements of the Barça women’s team and the importance of women’s sport, the club has unveiled a piece of street art in the heart of Hong Kong, home to FC Barcelona’s Asia Pacific headquarters.Designed and painted by two local female artists, this mural was inspired by Barcelona International Women’s Day Celebration, When clubs paint female symbols on Camp Nou and other facilities.
The action is one of the greatest milestones the team has achieved, following last year’s historic treble signing as the team played a league, 1,553-player match at the Camp Nou on March 30 in front of 91,553 Kullers. The Queen’s Cup and the Championship game.It was the first time the women’s team played in the stadium with people in the stands, that day Barca broke the world record for fan attendance at a women’s game.
Street art is part of the club more than just authorization An event that reinforces FC Barcelona’s long-standing commitment to women’s sport And is one of the pillars that builds Barça’s unique identity. In addition, the Barça youth academy from Singapore, India, Japan and China also took part in the festivities, with children recreating female symbols on their pitches, following the club’s imaginative idea for International Women’s Day. A new line was added below to create the Venus symbol center circle.
Fans in Asia engage on social media by choosing their favourite moments from the women’s team history, It was then recreated by Chinese and Indian female artists, including Alexia Putellas, who won the 2021 Women’s Ballon d’Or, FC Barcelona Femení winning the first Women’s Champions League in club history, and commemorating former teammate Virginia Torrecilla’s return to football after beating cancer field.
APAC influencers also joined the campaign Send messages of encouragement to women around the world using the club’s Instagram filter, which has transformed from the iconic Barça crest to a symbol of women.
Barcelona and women’s football
The Barça women’s football team turned professional in the summer of 2015. Since then, the team has become a benchmark in the Spanish league. They were the first Spanish club to reach the Champions League quarter-final in 2014, the first to reach the semi-final in 2017, the first to reach the final in 2019 and the first to win Championship club, they did it in 2021.
Barça Women’s has always been committed to the women’s game, developing talents such as Patri Guijaro, Leila Wahabi and Aitana Bonmarti at the club, as well as important international signings such as Lek Martens – Player of the Year by UEFA in 2017, Player of the Year by FIFA, recently named 2021 Golden Female Players-, Assisat O’Shora – was named African Women’s Player of the Decade – or Caroline Graham Hansen.
In addition, this year Alexia Putellas becomes the first female Barcelona player to win the Ballon d’Or. What’s more, there are four other players on the nominated team: Lieke Martens, Jennifer Hermoso, Sandra Paños and Irene Paredes. The five candidates set another historic milestone for the club.
Recently, Putras also won FIFA Best Female Player Award, This is her third individual award since the start of the 2021/22 season.A recognition that has also been seen Jennifer Hermoso among the finalists.