Ferrari Enters The NFT Space Via Velas Network Partnership

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(Photo: Getty Images)

Non-fungible tokens, also known as NFT, have swept the world over the past year and have entered a variety of industries, including video games and environmental controversies.

It is now bringing crypto-focused artistry to the automotive sector in the form of a brand new partnership between Italian sports car maker Ferrari and Swiss NFT marketplace owner Velas Network. ..

The multi-year deal will be announced on Ferrari’s own website, promising mutual exchange between both brands, in addition to the release of “exclusive digital content”, and debuting in the form of NFT and blockchain-based products. There is no doubt about it.

It’s not just isolated on NFT art and tokenized Ferrari photos. The deal also pits Velas as the title sponsor of the Ferrari for the eSports series and subsequent teams that will be digitally racing in the FIA ​​Formula 1 World Championship.

Velas is a prime example of technical foresight. Velas Network leverages its cryptographic knowledge through mathematical research by a complete team of professional engineers, not just blockchain and NFT marketplace owners.

Mattia Binotto, Ferrari’s general manager and team principal, said of both Velas and their new partnership:

“We are pleased to begin this collaboration with Velas Network AG, a company that features innovation and performance in technologically advanced products and services. These are all the values ​​that connect us and make Velas a premium partner. I decided to select it as one. “”

Related article: Top Metaverse, Games, and NFT Projects to Watch in 2022

This announcement has brought an indomitable spirit to the Velas Token (VLX). The token rose to $ 0.35 shortly after the partnership became publicly known. The Ferrari-Veras Network deal will undoubtedly bring good luck to both companies and drive marketing.

(Photo: TradingView)

Earlier this year, Lamborghini introduced its unique NFT collection through the Elysium Bridge in the form of an entire online museum. Ferrari and Lamborghini are also not the last players to compete in the NFT space. The crossroads of cryptocurrencies, blockchain, NFT technology, and the automotive industry are just renewing the engine.

Nick Cardiner, Executive Vice President and General Manager of Barrett-Jackson, told Autoweek: It is already huge not only in North America but also in the world. “

Most people may be tired of thinking about more diverse NFTs, but crypto-based art is just not yet deployed and will continue to expand into many other areas over the next few years. Is a fact.

Read again: With a 400-mile battery, the Riviera R1 TMax will be delayed until 2023. Prioritize the 2022 standard line

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