Gaming platform The Sandbox and NFT project World of Women collaborate, revealing metaverse opportunities for brands

by AryanArtnews
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The NFT-focused community World of Women announced on Tuesday that it will be the first partnership of its kind on the gaming platform The Sandbox.

The main focus of the partnership is a $ 25 million grant from the WoW Foundation to bring crypto education to women. This is done through courses and informed entrepreneurship, using initiatives such as WoW University and WoW Academy. These are hosted in the sandbox, which wants to reach more female viewers through the initiative.

Founded in 2011, The Sandbox is a blockchain-based virtual world where players can create NFTs, display NFTs on their lands, visit new lands with avatars, and interact with other players and brands. can do. Gucci acquired land in the game last month. The platform is growing rapidly, with more than 500,000 users reported as of November last year. The five-year partnership reveals how brands and platforms can be involved in NFT projects with a strong values-based community.

According to the announcement, the partnership and foundation will improve the Metaverse ecosystem by supporting artists and funding projects, educating newcomers on Web 3, communicating for a more women-centric objective, and becoming a charity. Focus on the four pillars of the reduction of.

“We know that it takes time for people to get into web3, so we want to get in as many people as possible. We also try this new college format and improve it over time. We want to improve, “said Matthew Nouzalez, Sandbox’s board of directors.

This partnership provides business development opportunities and helps NFT creators learn about web3, the Metaverse, NFT creations, and auctions. Sandbox has also launched an interoperable WoW avatar, a dedicated space for the WoW Museum, free interactive online lessons by WoW University, an incubator program by WoW Academy for emerging NFT entrepreneurs, and an end-of-season showcase. It is fully equipped. “We want to lead and support more women in the Metaverse, as we do in the NFT space, but the focus here is to really extend this to developers. “Yennefer, Head of the World of Women’s Community, said.

Regarding the university, Nuzareth said: We will work to come up with different stories and different learning experiences. It will be a little more fun. He also said more brand partnerships will come for the sandbox in the coming months.

WoW, or World of Women, started as an avatar art project similar to the Bored Apes Yacht Club, but with a focus on bringing more women to cryptocurrencies and NFT spaces. Digital illustrator Yam Karkai launched the WoW project in July 2021 with 10,000 avatars. This project is currently one of the most popular women-led NFT projects and is endorsed by celebrities such as Eva Longoria, Reese Witherspoon, Lima Payne and Logan Paul. In January, Logan Paul sold an NFT from his 30 powerful collections for a record 200 ETH, or $ 765,000.

Female artists account for less than 16% of the NFT art market and only 5% of NFT sales, according to a report by ArtTactic, which analyzes growing NFT art spaces. WoW goes against statistics by donating 15% of its sales to a fund to reinvest in other crypto projects and another 7.5% to charities dedicated to girls’ education and the end of their children’s marriage. I am.

One of the main issues brands face when entering the Metaverse and NFT spaces is application issues. If the community is already strong and doesn’t seem to benefit from the presence of the brand, how do brands and platforms need to be involved? The decentralized format of cryptography and the profitable NFT space make this field ideal for values ​​and cause driven projects.

A recently announced collaboration between Metabirkin NFT founder Mason Rothschild and artist Amber Park also focuses on the pressing issue. Their project aims to raise awareness and mitigate environmental problems such as climate change and the depletion of natural resources, while supporting the growing causes of social justice. The project has attracted 12,000 followers on Discord, demonstrating a potential audience for brands to participate in value-driven NFT projects targeting the conscientious NFT community.

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