Great art is already ‘immersive’ – forget all these gimmicky shows


Is this trend a sign of a cheap and vulgar era? Perhaps, but we are not the only ones guilty. For example, in the 19th century, an enthusiasm for a similar phenomenon, panorama, was witnessed. In 1787, Edinburgh-based Irish artist Robert Barker came up with a popular and profitable wheeze. A long circular painting wraps inside a large cylindrical structure with a central platform, providing a 360-degree field of view. The capital of Scotland. It was a big hit, and six years later he opened a permanent circular building for his view in London. Lester Square Panorama has been profitable over the next 70 years.

Not surprisingly, when Barker’s patent expired, entrepreneurial copycat tore him. By the 1880s, according to the Grove Dictionary of Art, a panoramic view of the dramatic military and biblical scene had become a “big business” in Europe and North America. One or two of these painted glasses survive, including the horizont depicting the climax of the Battle of Gettysburg and the circular view of Versailles (now the Metropolitan Museum of Art).

Today, panorama is seen as an important precursor to another mass market entertainment that we all are familiar with. It’s a movie. Elsewhere, 19th-century Northern Bria artist John Martin exhibited his tuned landscape paintings or their reproductions in theaters, shopping bazaars, and the Royal Academy of Arts. John Constable rejected one of his popular Bible compositions as “Pantomime,” but this strategy brought him fame.

Therefore, the spectacle has always been an important part of culture. Perhaps by instinctively repelling the current epidemic of “immersive experiences”, I could be criticized by Snover. Make it accessible and exciting for the elite, the masses, and children who may be encouraged to visit museums.

Last year, the National Gallery, desperately trying to smash potentially bored kids with shiny technology, unveiled an app that provided an augmented reality trajectory for the collection, including George Stubbs’ whistlejacket. Transformed a popular masterpiece into a portrait of My Little Pony.



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