How a kampung boy started an award-winning studio selling collectible Marvel, DC statues and figurines

0
78

From comic books to gorgeous collections

The love affair with Ang’s comics began at an early age. “I was reading comics, English comics, Hong Kong comics,” he said. Ann, who dropped out of school in 1995, ran a small comic bookstore in Chinatown with her brother Sen. On the side, they also got a picture of an airbrush.

Two years later, a friend approached the brothers with an offer to buy a brass bass hobby shop. “But the rent was pretty high. Then Seng said that our mom had just given him S $ 1,000 for his tech college tuition, so we had that money to pay the rent. I used it, “Ann laughed.

After all, their mother found out after a phone call from Sen’s school. “But she was very supportive. The worst was when her father knew!” Ann said with a laugh. After sitting to talk, the brothers finally convinced their father that they could see a viable career at a hobby shop.

But the reality is another story. The brothers were cultivating their trade in niche industries and could not rely on sales revenue to achieve their goals. They offered an airbrush painting class and undertook an external landscape painting project.

Customers urged their brothers to try making their own licensed product, but Ang seriously considered it only after returning from painting in VivoCity. “It was a very physical job. We had to build our foothold and climb. I asked Sen,” What if I can’t climb anymore? ” I asked. He said he would be a taxi driver, “Ann recalled.

Determined not to waste their artistic experience, Ang began looking for licensors to work with. Their big break came in 2013 when Disney agreed to give the company a one-year license to make Marvel figures.

The brothers started prototyping by raising money from family and friends so that they could pay a large license fee. To attract customers, they stood at a small booth at the Singapore Comic Con in Suntec City and sold each figure for S $ 900.

“At that time, statues were usually sold for S $ 400. Therefore, for brands that no one has heard of selling for S $ 900, people think we’re crazy about it. But I believed in the quality of our work, “Ann said.

The brothers eventually sold a total of 900 dolls and started production immediately. Later, Warner Bros. granted a license to create an original Batman Samurai line that revisited the feudal Japanese Dark Knight. “The line was very successful when we launched it,” Anne said. “We have proved to our licensors that we can produce high quality products of their intellectual property.”

..

LEAVE A REPLY

Please enter your comment!
Please enter your name here