I Dined at a Bored and Hungry NFT Themed Fast Food Restaurant

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In April, California-based restaurant owner Andy Nguyen opened Bored and Hungry, a Bored Ape Yacht Club (BAYC) -style smashburger concept in Long Beach, California.


Brittany Chan / Insider


I visited this unique concept early on Tuesday morning in May.

Boring and hungry store cashier with wall stickers.


Brittany Chan / Insider


Bored and Hungry’s cheeky smashburger and seasoned french fries were simply delicious, but the unlimited Bored and Mutant Ape theme felt kitsch. And I’m still not convinced that NFTs are the only way forwards for restaurants.

Hamburgers, french fries and pink drinks are all in the ape brand Boredand Hungry package.


Brittany Chan / Insider


Without the Ape brand, Boredand Hungry would have been your daily smashburger stand.

Inside a boring and hungry shop with ape decals.


Brittany Chan / Insider


This store was once a fried chicken spot in the south that was likely to be the location of Berryf Vegan Burger before Nguyen and his team turned the space into BAYC’s Wonderland.

Inside an empty, boring and hungry shop with ape decals on the walls, floor and windows.


Brittany Chan / Insider


In theory, Bored and Hungry is just a hamburger shop with strong branding and accepting cryptocurrencies.

The two burgers, french fries and pink drinks are all in the ape brand Boredand Hungry package.


Brittany Chan / Insider


But Ape’s branding alone is enough to attract thousands of hungry NFT enthusiasts.

Boring and hungry store cashier with wall stickers.


Brittany Chan / Insider


When Bored and Hungry first opened on April 9, about 1,500 customers appeared and created a line to wrap the block, Nguyen told Insider.

Inside a boring and hungry shop with ape decals and graphic walls.


Brittany Chan / Insider


There were even foreign and out-of-state visitors, including people from Miami and Brazil.

Inside a boring and hungry shop with ape decals and graphic walls.


Brittany Chan / Insider


And recently, Popup saw a patron from Norway and told Nguyen, “I had to be there,” he told insiders.

The two burgers, french fries and pink drinks are all in the ape brand Boredand Hungry package.


Brittany Chan / Insider


“This is part of history,” a foreign visitor told the mastermind behind Bored and Hungry. “No one has ever done this”

Inside a boring and hungry shop with ape cutouts.


Brittany Chan / Insider


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