In April, California-based restaurant owner Andy Nguyen opened Bored and Hungry, a Bored Ape Yacht Club (BAYC) -style smashburger concept in Long Beach, California.
I visited this unique concept early on Tuesday morning in May.
Bored and Hungry’s cheeky smashburger and seasoned french fries were simply delicious, but the unlimited Bored and Mutant Ape theme felt kitsch. And I’m still not convinced that NFTs are the only way forwards for restaurants.
Without the Ape brand, Boredand Hungry would have been your daily smashburger stand.
My takeaway is ironic, but it was still cool to see the flashy yet very popular BAYC NFT come true. We look forward to seeing how other creative entrepreneurs are planning to make digital art a reality.
This store was once a fried chicken spot in the south that was likely to be the location of Berryf Vegan Burger before Nguyen and his team turned the space into BAYC’s Wonderland.
In theory, Bored and Hungry is just a hamburger shop with strong branding and accepting cryptocurrencies.
But Ape’s branding alone is enough to attract thousands of hungry NFT enthusiasts.
If you are offline, let me speed you up. BAYC is a collection of 10,000 unique digital apes artwork. Today, it is one of the most popular NFT collections in the world, with total sales of over $ 1 billion in January.
Source: Morning brew