Jacque Njeri On What NFTs Could Mean For The Continent

Jacque Njeri On What NFTs Could Mean For The Continent

Kenya’s interdisciplinary design creative Jack NgeriI found comfort in “creating things and seeing the world.” Through her recent projects, a graduate of the University of Nairobi has acquired her vision of what modern technologically advanced Africa will look like.Marci” When “Genesis“Through her art, Njeri conveys images and characters in a feminine way, with the intention of empowering the way African women exist and see themselves in the world.

“Working on culture through projected extraterrestrial reality”, the interpretation of Njeri’s science fiction novels on African culture and excellence is sophisticated and clearly the work of someone who loves their people. So far, all of Nyeri’s work has manifested itself as a homage to her Kenyan culture and ancestors, often emphasizing the important role of her patriarch.

Njeri has been enthusiastic about participating in the world of Non-fungible token (NFT) And currently resident at the NFT hotspot site voice. As NFT games change on the continent and want to avoid using the West as a standard, Njeri not only shares recipes for success, but also on how to create space for themselves. , Continues to talk to fellow African creators.

We talked with Kenyan artists about their relationship with digital art and the knowledge and discipline to grow digital art in the world of online art sharing.

Answers have been edited for length and clarity.

We last talked about it in 2017, what have you been doing in the last few years?

I was fortunate enough to be able to introduce my project.Marsi ” All over Europe before COVID gets in the way of travel.Since then, I have curated a project called’Genesis “, Based on the Kikuyu tribe of Kenya and the myths surrounding them. ‘Genesis ” Is a modern futuristic interpretation of patriarchy and projects for and from my own tribe.

You’ve been in the field of digital art for a while, has it maintained your interest for years?

I have been using digital art since I was young. It was an essential need and I couldn’t imagine doing it any other way. Cannot be turned off. I started out as a graphic designer and have always loved how good dynamic digital creation is and how different software provides different learning opportunities and rationale for experimentation.

As an afro-futureist artist yourself, do you think the growing global interest has helped or hindered the industry?

I think it was useful in the sense that it put the spotlight on this genre. It has led to the widespread use of pioneers in this genre and the emergence of new artists who are expanding the reach of African art in various disciplines. Thayu

“Tayu” 2021Art: Jacque Njeri

How did you get into the NFT space?

The essence of Afrofuturism is technological progress, scientific progress, and future prospects. Participating in the NFT space, I am the application for this message that we are trying to convey. This message is realized.

I was fortunate enough to lead an artistic journey that led me to new trends in technology, design and art. I’m always looking to expand my skills and knowledge, and NFTs are just below my alley.

What do you think the NFT Marketplace means for African artists?

I think it offers a fair competition in that it breaks through the traditional route of getting brokers to sell your art on a global scale. Place the artist in the center.

Traditionally, spending time on a global platform required being scouted by a curator at a large museum or gallery. The NFT market breaks these barriers. As long as you can publish your work online, there is a platform for virtually competing with other artists around the world.

What is your experience?

It’s been great so far and it’s a great opportunity to learn.I just completed my NFT Residency voiceAnd I hope that the experience I gained there will not only sell my art, but also increase the chances of bringing more artists to the field.

I haven’t broken the barrier yet. Because when you’re reading about it, it seems as easy as I told you. Create artwork, bring it online and make money. But much more work is required. There are all the terms that come with marketing aspects, research and understanding of the “back end” of the art industry, understanding of cryptocurrencies, and knowing how NFTs work. You have to educate yourself beyond making a piece. With my experience and the foundations I have put in, I am deliberately waiting for the results of it.

Do you think African artists have the resources to succeed in NFT spaces?

With so many crypto companies rooting in Africa, the resources and architecture are in place. It is our responsibility to put ourselves at the center and utilize them now. The western NFT marketplace is flooded, which is an economic advantage for early adopters. Therefore, the emergence of NFT marketplaces, especially for African artists, provides an equal competitive space for us to succeed.

But I don’t think there are enough artists involved. It’s so new that I think there are a lot of common misunderstandings about cryptocurrencies. But in the last few months, I’ve witnessed a market born and raised in Africa, so it’s promising.

Are there any drawbacks or dangers?

Apart from the unpredictability of the market, there was a debate about making the richness of real art completely cheaper, and the loss of complexity traditionally taken to create art. Screenshots of tweets are currently considered NFTs. It’s as if anyone can be an artist. In addition, moving into the digital realm actually denies the opportunity for artists to be ignorant of technology.

The market is flooding and competition is fierce now. Artists who have learned about it earlier have made a good start.

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