Jewellery design and investment: Old is gold – SUPPLEMENTS News

by AryanArtnews
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As with all extreme challenges, pandemics have evolved us. Not only did they discover new turns on familiar roads, but they also opened up new roads and unique career opportunities, triggering the emergence of new demographics. The richness of this new class explores the art of luxury and good living in a society where exposure is still limited and travel is restricted. Their choices are different and unexplored. But demand has supply, and new trends apply as new tastes emerge.

As with all extreme challenges, pandemics have evolved us. Not only did they discover new turns on familiar roads, but they also opened up new roads and unique career opportunities, triggering the emergence of new demographics. The richness of this new class explores the art of luxury and good living in a society where exposure is still limited and travel is restricted. Their choices are different and unexplored. But demand has supply, and new trends apply as new tastes emerge.

Limited travel and limited access to luxury goods has led to a surge in the jewelery industry, but that trend has changed dramatically. Our Poönam Soni brand originally gained experimental luxury jewelery expertise using a unique fusion technique that combines art with colored stones, enamel and textures. However, orders during the Covid period focused on wedding jewelery in a heavier format but with a familiar design. The taste during these tests leaned towards classics with a trend-agnostic design that could be inherited as an heir.

Whimsical shopping was like the glory of a lost era.

Locker room jewelery for notable accessories

However, in 2021, we launched a new concept, “Metamorphosis”. This is a refurbished and rebuilt old locker jewel. The concept of melting old gold to make new parts has always existed, but it was driven primarily by need. This was different. Metamorphose promised women who were trapped in unused jewelery that they could virtually not wear it. Most of this type of jewelery is inherited and is sentimentally heavy. Allowing women to update it exempts them from the guilt of “storing” it.

Metamorphosis gives the owner the option to revive and rebuild the old part, balancing its monetary and emotional value with a completely new makeover, without destroying or melting the old part. I did. Idea: Build an existing piece with new motifs, colored stones, rose-cut diamonds and add different textures. The design elements are classic and timeless, with a vintage feel using old cut diamonds, pale emerald gold oxide and natural pearls. The customer’s base gold has brought benefits by giving the old jewelery a patina with a “heritage” look.

When investment becomes motivated

Most customers don’t have the design associated with the old part and are naturally skeptical about whether they can actually turn around. After I finish the design, many of them will not be able to recognize their work. This encouraged them to return from their lockers elsewhere.

The idea of ​​transforming an investment piece into an ambitious one is an exciting prospect that it is a universal win-win for everyone. Customers do not have to compromise on the monetary value of old gold or the emotional guilt of melting heirloom. Instead, this “metamorphosis” is a brand new custom-designed piece at half the cost. It is especially popular with wedding clients who can get more items within the price budget by using up old rocker jewelry that was previously unused.

Upcycling to bespoke jewelery to wear precious old things also meets the sustainability goals that are gaining momentum as a global movement to protect the environment. As they say, don’t waste, don’t want to. This also creates the employment of skilled craftsmen, as making these special handmade pieces, apart from the customer, required careful handling so as not to damage the original jewelery. In many lessons, one global message that the pandemic has successfully conveyed is that it needs to evolve and stay ahead of its time in order to remain relevant. And the old must give way to the new.

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