November 30, 2021
Kinetic Sand ™, the original squeezable sand of Spin Master, the world’s leading children’s entertainment company, and artist Dan Lam today benefit from the local club’s national organization, Boys & Girls Clubs of America (BGCA). Token) series announced. The focus is on providing young people with equal access to opportunities and experiences. The work will be available for purchase via the NFT auction platform Rarible from 12:00 pm EST on December 1, 2021.
This NFT collaboration follows the popular interactive installation “Sensory Play: Please Do Touch the Art” hosted by Kinetic Sand and Lam at Waterfall Mansion and Gallery last month. In two days, the two floors of the New York gallery were transformed, displaying a Kinetic Sand installation created by Lamb, attending more than 350 guests and encouraging them to experience art and be creative.
Once inside, a hot pink sand runway led to an oversized squish sculpture of lamb in shades of pink, purple, blue and green in a kinetic sandbox. A virtual waterfall of Cascade Pink Kinetic Sands covered the wall behind the exhibition space, adding 3D touch to the immersive experience.
In the second installation, another “squish” was taken up in the brilliance of a dark room, with guests interacting with the brightly shining kinetic sand that covered the space with pink, purple and green. Following the exhibition, each guest contributed and the work was captured in a series of NFTs for the auction. Art will be released on December 1, 2021. Visit this link for more information and to follow the auction.
The proceeds of this auction will be donated to the Boys & Girls Clubs of America to help some clubs enhance their arts and expand their offerings with integrated art programs and creative experiences.
“I’m interested in the tension that exists and is created between the dichotomy and the idea. This exhibition broke the tension that exists around consuming art. With Kinetic Sand as the medium, guests Invited to touch the art and broke its traditional fourth wall. The final productCollaboration [over] Since 350 individuals are stored in NFT drops, guests who couldn’t participate in “Sensory Play: Touch Art” can virtually experience the same magic. “
Lamb is best known for her creations of amorphous sculptures that play at the boundaries between beauty and ugliness, charm and repulsion, and interesting and disturbing things.
The exhibition “Sensory Play: Please Do Touch the Art” was devised in collaboration with creative agency L & C NYC, an art curator advisory for Waterfall Mansion and Gallery.
About Kinetic Sand
Since 2014, Kinetic Sand has been a moldable and fascinating sand that kids and parents can’t put it on. Originally developed to reduce play in the sand, the Kinetic Sand has evolved into a squeezable sand that magically sticks together. Whether you’re mixing or slicing a rainbow, building a castle, or getting sand, Kinetic Sand stimulates your senses through a captivating experience.
About Spin Master
Spin Master Corp. (TSX: TOY) is one of the world’s leading children’s entertainment companies that creates an outstanding playing experience through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is the best known and other popular toy licensee for the award-winning brands PAW Patrol®, Bakugan®, KineticSand®, AirHogs®, Hatchimals®, Rubik’s Cube® and GUND®. Spin Master Entertainment is a compelling multi-platform content through in-house studios and partnerships with external creators such as the successful preschool “PAW Patrol”, nine other original shows, and multiple short series. , Stories, creating and creating adorable characters. It is distributed to more than 190 countries. The company has an established digital gaming presence backed by the Toca Boca® and Sago Mini® brands. Spin Master employs nearly 2,000 people in 28 offices around the world and sells its products to more than 100 countries.For more information, visit our website or visit Instagram, Facebook, and twitter..
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