Kornit Digital launches high-volume digital production solutions
Vibrant decorative designs on polyester and polyester blend garments
Kornit Atlas MAX Poly Transform professional and casual sportswear,
Teamwear and sports brand; breathes life into apparel with the power of full color gamut design
April 4, 2022 ROSH HA’AYIN, ISRAEL– Kornit Digital Ltd. (NASDAQ: KRNT) (“Kornit”), a global market leader in sustainable, on-demand digital fashionXand textile production, today launched its unique Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution that provides premium digital embellishment for vibrant, colorful designs on polyester and polyester blend garments.
Kornit’s Atlas MAX Poly capitalizes on the need for stylish, unique activewear and apparel. As the industry emerges from a post-pandemic environment where sports and casual wear becomes mainstream, there is a growing demand for apparel that combines polyester and polyester-blend fabrics with vivid designs in a variety of colors. Atlas MAX Poly can transform the multi-billion dollar professional and casual sports apparel and team apparel markets, which are today constrained by polyester mass customization.
“The Kornit Atlas MAX Poly is a game changer,” said Omer Kulka, Chief Marketing Officer, Kornit Digital. “Polyester is one of the fastest growing textile verticals as fashion and activewear converge, bringing new opportunities for innovative fashion. For the first time, casual activewear, promotional and athletic brands can adopt Kornit’s proven MAX Technology features vibrant and colourful designs – setting exceptional quality standards for on-demand production that was not possible before.”
during the unveiling Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly features Kornit’s field-proven MAX technology for high-quality premium trim, process automation and intelligent autonomous quality control. With Kornit’s XDi Decorative App, Atlas MAX Poly enables limitless design and creativity on polyester with new styles with multiple effects and limitless combinations, such as simulated wireless embroidery, high density vinyl, screen transfer simulation and 3D effects .
The solution is compatible with mesh and plain weave fabrics, including brushed polyester, while maintaining durability and breathability. It brings the highest throughput for on-demand polyester decor, lowering the total cost of ownership for improved profitability. Customers gain a competitive edge with Pantone color matching and a wide color gamut, including neon, for bright and vibrant impressions, using a one-step mechanism to minimize production footprint while maximizing versatility.
In addition to superior quality, graphics, color and application versatility, Kornit Atlas MAX Poly provides efficient, reliable and profitable end-to-end polyester production by:
|Kornit’s ActiveLoad Automatic Garment Loading and Pallet Adjustment Achieve repeatable, high-quality output with minimal errors, reducing time and waste, eliminating operator acceleration, and increasing throughput by up to 20%.|
|Seamless integration with KornitX global distribution network, to realize the experience from pixel to package to door. This unlocks untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-entertainment business models.|
|Integration with KornitX’s workflow ecosystem and Kornit Konnect™ Dashboardoptimize process visibility and control, and add data-driven insights to production floor efficiency.|
The Kornit Atlas MAX Poly has been successfully deployed at four global test customer sites and is expected to be available in Q2 2022. Click here to see Kornit MAX technology in action and learn more about Kornit Fashion Week Tel Aviv 2022 in our digital press kit.
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a global market leader in sustainable, on-demand, digital fashionX and textile production technology. The company is writing a fashion operating system with end-to-end solutions, including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflow and fulfillment. Headquartered in Israel, Kornit Digital has offices in the US, Europe and Asia Pacific, serving clients in more than 100 countries and states around the world. To learn more about how Kornit Digital is boldly changing the world of fashion and textiles, visit www.kornit.com.
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