Kvadrat’s flagship New York showroom contains a colorful design code
Industrial designer Jonathan Oliverless and architect Vincent Van Duisen have worked with Danish textile brand Kvadrat to create a vast new space with Moroso furniture.
Danish textile designer Kvadrat opened the door to the new flagship New York Showroom during New York Design Week 2022. California-based industrial designer Jonathan Olivares has steered the main area of 4,000 square feet of space at 475 Park Avenue and 58. City. Combining two connected showrooms, each with its own entrance, the new flagship is inspired by the spirit of the company and focuses on creative collaboration between disciplines. The area inspired by the adjacent library was designed by Vincent Van Duysen.
Olivares seeks Kvadrat’s authority on the color of the space. The sky blue shade is a bold foil for catwalks with a sturdy, recyclable aluminum plate and ship-inspired interior. Catwalk not only creates aesthetically pleasing showcases for company upholstery textiles, curtains and rugs, but also invites visitors to consider art projects and exhibitions on display in the gallery area.
“The opening of the showroom in New York is the third space in the United States and we are very proud to see Kubadrat on Park Avenue,” said Anders Bayriel, CEO of Kubadrat. “Jonathan really embodies the spirit of Kvadrat in the showroom. It’s a space for our clients to meet, talk and work on projects. Hold workshops and exhibitions. It’s a dynamic space. . “
It is encapsulated by Olivares in a design that sets textile sample rooms, corridors, stairs, conference rooms, offices and toilets in a 6ft x 6ft grid in honor of Kvadrat’s name for the Danish square. It is a spirit. The furniture developed by Olivares fills a symmetrical space with flexible “square” chairs created in Moroso and architecturally inspired metal and wooden tables. The chair introduces the colorways available for each upholstery and is covered with twill and broken twill weaves for the opening.
“Kvadrat’s name comes from the squares on the gridpoint paper used to record textile patterns in front of the computer,” says Olivares. “This history was important to me when designing the company’s first New York showroom.” §