Innovations in the creation and purchase of NFTs permeate the evolving world of digital art, but the same cannot be said about its exhibits. Generally, collectors and buyers are restricted to viewing their work online from mobile apps or web browsers and cannot bring their work beyond the computer into the real world. For Master & Dynamic CEO Jonathan Levine, entrepreneur Dan Merritts, and co-founder Scott Gralnick of the cryptocurrency wallet Portis, art is intended to be seen, so NFTs rely on its usefulness. That’s why the trio co-founded LAGO. It creates a sophisticated real-world frame that carries digital art to the wall in a way that preserves the depth and dimensions inherent in computerized works.
Founded in May 2021, LAGO has set out to create an advanced mint art display that allows digital works to be displayed alongside traditional works. A 33-inch high-resolution square frame with ambient light and motion sensors, a product of the same brand, is the only display with built-in premium sound. This combination of technologies allows LAGO displays to provide an interactive and immersive experience unique to mint art pieces with dynamic elements. As a multi-faceted canvas that can display works obtained by owners and works obtained by other collectors, the frame exhibits art that is faithful to the artist’s vision while maintaining certification and security.
LAGO is currently announcing its latest release, the LAGO Pass (limited to 3,000 scrutinized Minters). This pass not only serves as an access card to LAGO’s community of digital artists and collectors, but can also be used for exclusive events such as art and culture travel, private auctions, gallery opening and artist dinners. All pass owners will also receive the LAGO frame and soon the company’s next generation frame, LAGOX.
“Our mission is to bridge the gap between the Metaverse and the real world. The LAGO Founders’ Edition Frame was the first step in achieving that,” says Gralnick. “Then we recognized the opportunity to enhance the dynamics between Web 2.0 and web3 that replaced the LAGO pass. In creating this community, we are unique to our customers to truly bring the Metaverse home. We provide an experience. “
In addition, Pass helps future buyers navigate the world of digital art, providing access to concierge services that support and inform art transactions, the latest drops, and digital markets. The award catalog is rotated and diversified every month.
LAGO has worked with artists such as Gmunk, BT and Ben Mauro to mint the original NFT exclusively for pass owners for the first founder, Mint. Every month, LAGO releases commissioned works from a roster of over 100 artists, as well as additional works from 8-9 up-and-coming artists.
LAGO frames and paths are an advanced and enhanced way to enjoy NFTs. The display not only brings justice to the artwork itself, but also blends the gap between traditional art and digital art, which is the motivation for establishing LAGO. You can create a LAGO pass now on their website.
Hero image provided by LAGO