Luxury brand Louis Vuitton has transformed its stores around the world for the launch of its anticipated capsule collection with Japanese contemporary artist Yayoi Kusama.
The launch of the collaboration saw a number of key stores around the world revamped with Kusama’s signature polka dots, lifelike animatronics of Kusama paintings in the windows of the stores and an inflatable replica of Kusama flying over the roof of Louis Vuitton’s Champs peeps. -Élysées store.
Louis Vuitton’s Paris store is one of several locations decorated to mark the collaboration
Louis Vuitton’s Champs-Élysées store, an art deco building built in 1912, includes the largest of the Kusama activations. Large brush strokes of polka dots were placed across the facade of the building and paired with an oversized, humanoid replica of Kusama, which was attached to the roof of the building and peered over the building.
In New York’s Meatpacking District, a Louis Vuitton pop-up was transformed into a “canvas” for Kusama’s vision. The space was covered in yellow and covered in black dots of various sizes across its walls, floors and ceilings.
Reflective chrome spheres are organized in the shape of Louis Vuitton’s logo and suspended throughout the interior of the pop-up space, endlessly reflecting the mottled motif and the capsule collection, which is displayed throughout the space.
“Louis Vuitton celebrates its latest collaboration with Yayoi Kusama in New York with a special pop-up space in the Meatpacking District transformed into a canvas for her vision and iconic art opening to the public on January 6,” the brand said. .
A pop-up in Soho, New York, is similarly decorated in Kusama’s mottled motif, brushstrokes of spots in shades of red green, white and blue that cover the white-painted storefront, interior walls, ceiling and floors.
The collection is the second collaboration between Louis Vuitton and Kusama, returning a decade after the fashion house and artist first collaborated in 2012.
In 2006, Louis Vuitton’s creative director at the time, Marc Jacobs, approached Kusama and met her at her studio where she hand-painted a Louis Vuitton Ellipse bag with her famous polka dot motif – the start of what would become one of Vuitton’s would be most successful artist collaboration.
Six years later, in 2012, Jacobs released a collection of Kusama-painted bags and ready-to-wear pieces to coincide with her 2012 retrospective at New York City’s Whitney Museum of Modern Art.
A pop-up space in Harajuku, Tokyo continues the yellow and black theme. The ground floor of the space is lined in yellow with black mottled motifs, while the colors are reversed for the first floor, which has a black base with yellow spots across its surface.
Elsewhere around the world, select Louis Vuitton stores have seen lifelike and human animatronics of Kusama in the window displays, with the robotic replica of Kusama repeatedly painting dots on the surface of the glass.
In 2020, Kusama placed more than 1,000 mirror balls on the surface of a pond and wrapped trees in polka dots at the New York Botanical Garden as part of an outdoor exhibit.
Louis Vuitton recently unveiled a collection of 200 trunks reimagined by 200 architects and designers, including Frank Gehry and Sou Fujimoto, to celebrate its founder’s 200th birthday.
The photography is courtesy of Louis Vuitton.