Belinda Otterson said that if she didn’t start a business, her house would be so full of stuff she made that she couldn’t get around.
“I can’t stop creating,” she said.
Otterson lives in the Onslow area outside Truro and runs a small business called Wood Roots Décor. She makes a variety of objects through her business, but logos are her focus and her favorite thing to do. However, sometimes she still takes orders to make a shirt or something like that.
Although she only started work under the name Wood Root Decor in 2021, Otterson had been in business for many years before that.
And her love of work started earlier than that.
Otterson said she found her love for woodworking in her grandfather’s workshop at the age of eight.
“I haven’t stopped since then,” Otterson said.
This connection with her grandfather helped her come up with the company name. Mugen comes alive because her love for it started with her grandfather.
Unfortunately, Otterson died when he was only 10 years old, but that’s where she said she started.
In addition to being a carpenter, Otterson said she’s always been a crafty person.
“There’s never a single time in my life that I haven’t created something,” she said, noting that she has written proverbs on shirts, wine glasses and socks.
To learn how to make crafts, Otterson said she was largely self-taught.
“I’m always learning new things, and even though I’ve been doing this for years, there’s always something new to learn,” she said.
Of all the products she makes, Otterson says her logo is definitely the most popular. It makes her happy, she says, because they’re also her favorite things to make.
Otterson said she was inspired by the many lists she wanted her business to take next. She said she worked hard to achieve those goals. These goals are motivation.
When deciding what to do next, Otterson said she usually doesn’t need to, because her clients guide her. She did a lot of custom work, so they were the ones who guided her on what to do next and what the logo would say.
A client sent her an idea, and Otterson worked hard to create their vision. They told her what they were looking for and she would make a mockup for them so they could see in advance what their design would look like before deciding. If it’s not perfect, she’ll make changes to make it right.
She said she works with clients so that they can get what they want, essentially.
When not doing custom work, Otterson says she does take creative breaks from time to time, where she stops custom designs and makes new designs that she’s been thinking about. Once she does, then she can better focus on future tasks.
Wood root decoration has come a long way.
“I think one of my items has gone the furthest in Texas,” she said.
“It’s pretty cool to see how far it has come,” she said.
Recently, Otterson completed a sign for the Lotus Center, a women’s resource center in Truro. That sign goes up in the reception area of their building with a lot of attention to detail.
“Although every logo I make has a lot of attention to detail!” she promises.
Despite loving her job, Otterson said there were some challenges in running her business. The hardest part these days is finding the timing and price of the wood.
“Trying to keep my prices affordable, but going for high quality is what I’ve always been after,” she said.
Otterson says she hasn’t run Wood Root Decor full-time yet…yet. However, doing so is her dream. When not creating, she works part-time in kindergarten.