New exhibit honors Milton Glaser, Jewish design icon who made the ‘I Love NY’ logo

by AryanArtnews
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JTA’s New York Jewish Week — Most New Yorkers recognize the “I Love New York” logo found on everything from coffee mugs to snow globes to boxer briefs.

However, few may recognize the person behind the logo, Milton Glaser. One of the most prolific graphic designers of the 20th century, his designs helped shape the experience of New York in the last half century.

The new exhibition “SVA❤️ Milton: The Legacy of Milton Glaser” at the School of Visual Arts Gramercy Gallery seeks to capture the process and heritage of designers who were professors at the school from 1960 to 2017.

This exhibition invites visitors to explore how graphic design, especially Glass design, shapes our daily lives. Glaser’s striking exhibits include album covers, “Mad Men” posters, New York Magazine covers (Glaser co-founded the magazine in 1968), the Brooklyn Brewery logo, the DC Comics logo, and the Celebrate Israel Parade logo. there is. And much more.

Vesclaver, Head of SVA’s Milton Glaser Archive, said: It opened in 2003.

The introductory panel of the exhibition explains Glass’s pedagogy, “Art for Life.” This is his belief in building a common experience of art that has spread throughout the city.

A lifelong New Yorker, Glazer was born in 1929 in Bronx. He attended the High School of Music and Art (now LaGuardia High School of Music and Performing Arts) and graduated from Cooper Union College in 1951. Throughout his influential pushpin studio in 1954, and his career, Glazer showed his love for the city through his designs.

“It’s really profound,” Kleber said when she considered how much of his work shaped New York and its culture over the last half century. “New York City was very important to him. It excited him, all the intellectual and cultural inspiration you get from living here. That is the basis of many of his jobs. increase.”

Glazer was Jewish, but he didn’t discuss it often. Still, many of his design ideas were of his Jewish background and, as mentioned in an interview with Hadassah Magazine in 2009, that he never felt “at home in any culture.” Was born from.

Glazer’s desk recreation occupies most of one of the exhibition rooms and shows how Glazer found designs for everything from shells to pencil boxes to coins and stamps. In the section titled “The Work Behind the Work,” viewers can see early drafts of various poster prints created throughout Glasser’s career. The city — all the different objects and ideas it contains — comes alive on the Glass page through this visualization of his creative process.

In honor of Milton Glaser’s life and work, the School of Visual Arts Gramercy Gallery went to New York in 1976 with a wall covered with a famously designed iconic logo behind the taxi cab. Is exhibiting the love of. (Via Julia Gergely / JTA)

Glazer died on June 26, 2020, on his 91st birthday.

“We were all dispersed, most of us working from home, and it was very hard to celebrate him in a really meaningful way,” Kleber said. “After we returned to the office, we felt like we had the opportunity to present his work in a way that most people could benefit from.”

Milton Glaser’s design was born out of a deep love and appreciation for the city, supporting the idea that art can be everywhere. As the New York Times wrote on Milton Glaser’s 90th birthday, “No one in New York has the same heart as Milton Glaser.” (Via Cosmos Sarchiapone / JTA)

Another part of the exhibit is set up almost like a miniature block, giving every design of Glass a unique context. The makeshift book stand is exhibiting his book cover. Nearby is a restaurant-like booth that holds his food and wine labels. The fake record store has dozens of album covers that he’s been to for years.

“It’s a really fun way to get his work into real context and experience it,” Kleber said. “It was a way to introduce him better, or to re-introduce him to students and others who may be aware of some but don’t know who was in charge of it.”

“SVA❤️ Milton: The Legacy of Milton Glaser” will be on display at the SVA Gramercy Gallery on 209 East 23rd Street until January 15, 2022. Pre-registration is required.

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