Guardians and Business Insider have studied alarming phenomena within the NFT segment-and the insane routine of the “Chief Vibe Officer”.
- From community managers to “vibe directors”: NFT teams are suffering from the bear market
- The magical power of “hospitality”
Winfred Chan, technical editor of The Guardian, reveals a rare role available to Web3 influencers. Currently, the NFT team is looking for someone to take care of their “atmosphere.”
From community managers to “vibe directors”: NFT teams are suffering from the bear market
According to The Guardian’s article, the first NFT project began looking for a “vibe manager” in the second half of the second quarter of 2022 amid an unparalleled decline in interest in NFT trading, art, and the entire segment.
This is why people hate cryptography https://t.co/BQHF1D802F
— Dean Eigenmann (@DeanEigenmann) July 8, 2022
In this article, the “Vibe Manager” states that it needs to “promote the NFT project to new entrants while reassuring existing funders.” Therefore, it is mainly responsible for the euphoric atmosphere, regardless of price fluctuations.
Target? To keep things positive no matter what.
The last talked-about NFTNYC conference, held in June, was a symbol of artificial positivity. Despite falling prices and the disappearance of media coverage, the festival was approved by top celebrities such as Lil Baby, Timbaland and Heim.
The Guardian spoke with one of the first “vibe managers”. He shared that all his work was about “marketing” and wasn’t much different from the familiar community management in Web3.
The magical power of “hospitality”
The Chief Vibe Officer needs to engage with the community to create and promote content on Twitter and other social media platforms. In general, it’s a full-time job that involves being the “ears and eyes” of the product.
At the same time, the “Vibes Officer” himself does not consider his work confusing or hypocritical. One of them said their main mission was to create a friendly atmosphere to make new NFT investors feel better.
It’s like the first person to set foot in a bar paying tens of thousands of dollars. If they come in and no one admits them, it’s a failure. If they come in and people are hugging them (…) and cheering them on, they will feel much more welcome.
According to CoinGecko, the minimum price for Bored Apes Yacht Club NFT has dropped from 150 ethers to less than 90 ethers in the last two months.