NAPLES, Fla., Dec. 27 2022 (GLOBE NEWSWIRE) — Many analysts predict a multi-trillion-dollar market opportunity with the Web3 & Metaverse ecosystem of technologies by 2030. This ecosystem was showcased at the immersive Global Summit, held in Miami on December 5-7. It allowed more than 1000 participants to learn, grow and connect with leaders across many technologies: blockchain, Web3, Virtual and Augmented Reality, NFTs, digital people, 5G networks and cloud connectivity.
Irina Dubovik, Digital Marketing Director at Intetics, a leading global technology company, attended the IGSMiami to find out where the industry is headed. Intetics summarized the trends observed to follow for both enterprise and consumer market players and published an overview on their blog.
Web3 is a future, and it is where everything is going
The company briefly introduces Web1, Web2 and Web3 and explains their differences. In short, Web 1 focuses on reading, Web 2 – on engagement and contribution, and Web3 is the next evolutionary leap forward of the Internet.
Opinions on the exact definition of Web3 vary from expert to expert. Web3 is evolving day by day, with new initiatives and use cases appearing. But the main principle of this concept is this: it’s all about decentralization. Web3 is all about decentralized and fair internet where users, not governments or corporations, control their data, identity and destiny.
Despite the disputes surrounding the concept definition, real value and future, Web3 has become a fundamental driver for startups and venture capital in recent years.
Many speakers and companies participating in the immersive Global Summit said that almost every industry is expected to adopt Web3.0 blockchain technology within the next decade – from e-commerce and media to healthcare, automotive and energy. Intetics studied the use cases of businesses that are already on stage adopting Web3-related concepts such as NFTs and Metaverse.
NFTs and Metaverse are becoming the must-have of the global leaders and enterprise digitization strategy
Non-fungible tokens (NFTs) have many blockchain features that make them practical and integrable with Web3. NFTs are digital blockchain-based assets with metadata and unique identification codes that distinguish them from each other. NFTs can represent images, videos, songs, in-game items, clothes or shoes, and other real-world objects. Such things can be bought and sold online using cryptocurrency or fiat money.
Many brands are building and announcing their NFT strategies and digital assets, trying to take advantage of this technology and gain a competitive advantage. Intetics highlights several use cases of the implementation of NFTs by global leaders in the fashion, foodservice and automotive industries.
Nike .SWOOSH, a new Metaverse community
Nike introduces “.SWOOSH”, a Web3-enabled platform to ensure a safe and trusted space. Nike members can learn about, collect, and ultimately help co-create virtual objects, typically interactive digital assets like virtual shoes or jerseys.
The .SWOOSH metaverse platform is operating in beta, with registration opening later in January 2023. Now, Nike is creating an inclusive community by inviting members who support diversity and equality initiatives, starting with the United States and several European countries.
“We are shaping a marketplace of the future with an accessible platform for the Web3 curious. In this new space, the .SWOOSH community and Nike can create, share and benefit together.”
Ron Faris, the Vice President of Nike Virtual Studios
Porsche introduces NFT collection of 911s
Porsche is one of the first automakers to enter the non-slinging drawing industry. On November 29, the company announced its NFT collection. Porsche collaborated with Patrick Vogel, a renowned 3D designer, to create 7500 NFTs featuring the legendary Porsche 911.
The holders of NFTs can use different customization tools and even have their own unique combinations of rare properties. NFT purchases are limited to three per person.
“The NFT artworks allow us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world.”
Detlev von Platen, a member of the Porsche Executive Board for Sales and Marketing.
First ever NFT collection by Renault
Following Porsche and other car manufacturers who have already entered the Web 3.0 route, Renault does not want to be left behind. Renault’s first NFT collection, called genR5, was inspired by the Renault 5 and went on sale on December 15.
Based on four models of the Renault 5, the collection includes 100 electric Renault 5 NFTs, 160 Renault 5 Turbo NFTs, 450 Renault 5 Le Car Van NFTs, and 1,262 Renault 5 TL NFTs. Each of them will be randomly assigned and revealed after purchase, with their own perks, including invitations to private events or access to exclusive content.
This is only the beginning of a long-term Web3 project for the automaker. With its first NFT collection drop and the intention to set up a long-term project, Renault is launching its own platform, R3NLT. The automaker aims to form a community of enthusiasts. The platform will offer unique experiences and opportunities such as exclusive test drives and meetings with brand designers for the platform members.
“Joining the R3NLT community is tantamount to entering into a unique relationship with the brand, creating and offering new experiences to all enthusiasts. And there’s no better way to start than with a collection of NFTs that pay tribute to the sublime Renault 5.”
Arnaud Belloni, global marketing head of Renault
Starbucks introduces its Web3 loyalty program and NFT community to first beta testers
Starbucks launched its blockchain-based loyalty program and NFT community. It’s called Starbucks Odyssey and represents an extension of Starbucks’ existing loyalty program, Starbucks Rewards. It works through a coffee-themed NFTs collection that translates to real-world experiences and leverages Web3 technology. The new initiative has so far been released to the first group of US beta testers.
The goal of the project, which was announced to investors earlier this year, is to earn more diverse and broader rewards than the benefits that users can obtain today, such as free drinks. Instead, Starbucks Odyssey is introducing a new platform where customers can engage in interactive activities called “Journeys” that, when completed, allow members to earn collectible Journey stamps — which is Starbucks’ less geeky name for NFTs.
From a business standpoint, the program allows Starbucks to not only engage its most loyal customers and build community, but also provides a potential revenue stream. From next year, it will release Limited Edition Stamps, which members can purchase to support various initiatives.
The IGSmiami showed exceptional opportunities for businesses to open new innovative channels to create value and improve customer security and digital experience. Keeping up with new technologies like AR/VR, NFTs, etc. is becoming a must for businesses that want to grow and improve their services. There are endless opportunities for using blockchain technology for businesses regardless of industry: security management, cryptocurrency software, smart contracts and international money transfer systems, etc.
The full trend overview is available at the link.
Intetics is a leading global technology company focused on creating and operating effective distributed technology teams focused on turnkey software product development, digital transformation, quality assurance and data processing.
Based on a proprietary business model of Remote In-Sourcing®proprietary Predictive Software Engineering framework, advanced quality management platform, measurable SLAs and unmatched talent acquisition and retention methodology, Intetics enables IT-rich, innovative organizations to capitalize on available global talent and Intetics’ deep engineering expertise.
At Intetics, our outcomes not only meet client expectations, they exceed them for our 27+ years in business. Intetics is ISO 9001 (quality) and ISO 27001 (security) certified. The company’s innovation and growth achievements are reflected in winning prestigious Inc 5000, Software 500, CRN 100, Deloitte Technology Fast 50, GSA, Stevie People’s Choice, Clutch, ACQ5 and European IT Excellence awards, and inclusion in IAOP Best Global Outsourcing 100 List. You can find more information at https://intetics.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f2086bd4-2438-42c0-91b4-43ca878bd47d