OpenSea Just Gave $100,000 to the Buzzy DAO Friends With Benefits to Commission Art and Take Over Its Homepage

0
63
OpenSea Just Gave 0,000 to the Buzzy DAO Friends With Benefits to Commission Art and Take Over Its Homepage

OpenSea, the world’s largest NFT market, flips its home page on Friday for jobs from what might be the hottest DAO (decentralized autonomous organization) to date. Friends With Benefits, founded in 2020 by Trevor McFedries, “a DJ, entrepreneur and aspiring basketball star,” according to Maintenance magazine, is debuting 10 new commissioned artworks as part of a project called “The Flock.”

The artists and DAO members include contemporary artists Andrew Benson, Ayaka Ohira, Case Simmons, Ezra Miller, Niall Ashley, Nic Hamilton, Petra Cortright, Sarah Zucker, Tyler Givens and Vivian Fu. Musicians

OpenSea spent $100,000 to commission the NFT art, split equally between the 10 artists. And in another example of a “figital” initiative, the physical artworks will be on display next weekend (August 12-14) at the first FWB Fest, taking place at the Idyllwild Arts Academy, in California’s San Jacinto Mountains .

“FWB is a social DAO and it’s really focused on the fusion of crypto and culture,” the DAO’s Chief Brand Officer, Lindsay Howard, told Artnet News. The membership fee for the private online community, which is focused on blockchain fans and artists, comes in the form of tokens, and networking takes place on Discord channels. About 3,000 members have joined so far, including musicians Erykah Badu and Azealia Banks.

Andrew Benson, Wilting (2022). Commissioned by OpenSea and FWB.

“We’re very well known for organizing artist events and this bridge is in the social capacity into the web3 space,” Howard said. “So we started talking to OpenSea because they were interested in continuing to build relationships with artists in the space, and together we hatched this idea to be the first external organization to take over their homepage.”

The more the two parties talked, “the more energized we all became, and it eventually turned into this incredible partnership,” she said. “The OpenSea homepage has incredible visibility and is probably the most trafficked space in all of web3.”

“FWB is the leading cultural and social DAO, and we’re excited to partner with them to elevate artists in the web3 space,” said Alexander Bercow, who oversees partnerships at OpenSea. “The FWB team has assembled an incredible lineup of artists that we are thrilled to bring to our community via our homepage and our weekly collaboration on NFT Pirate Radio. This collection shows us what is possible for the future of NFT art, and we look forward to continuing to work with the FWB team on our shared mission to move the web3 space forward.”

Meanwhile, this weekend’s first FWB festival will be a three-day immersive festival of music, experiential talks and workshops on culture and the web3 space. “We think of it as a kind of culture-crypto summer camp,” Howard said, adding that the NFT artworks will be displayed in a “proper” gallery space on the grounds of the art academy. About 700 people have responded so far.

As a decentralized organization, the FWB community collectively approved the proposed partnership with OpenSea and assembled an internal curatorial team comprised of artists and entrepreneurs (as well as more traditional curators).

“This whole process of decentralizing curation and what that means is really compelling,” Howard said. “I know that many art institutions are trying to figure out how to make their entry into the web3 space and sometimes that means bringing in an expert to have the best artists, but it can also mean that some of that expertise or power that institutions have traditionally held more events and opened up more people to weigh in, vote and participate in the process.”

She added: “I see many more events like this coming in the future and we will always want to continue working with artists who are in the FWB community and support the work.”

Follow Artnet News on Facebook:


Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews and penetrating critical takeaways that drive the conversation forward.

.

LEAVE A REPLY

Please enter your comment!
Please enter your name here