Picasso heirs launch digital art piece to ride ‘crypto’ wave

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Marina Picasso, right, the granddaughter of artist Pablo Picasso, and her son Florian Picasso pose for Pablo Picasso’s ceramic works in a colony near Geneva, Switzerland, on Tuesday, January 25, 2022. -Spanish artists of the century jumped into 21st century commerce by selling 1,010 digital works of art, one of his never-before-seen ceramic works of art and finance. Overcoming the epidemic of “crypt” assets that have swept the world. Credit: AP Photo / Boris Heger

Meet Pablo, Crypto.

The heirs of the famous 20th-century Spanish artist Pablo Picasso traded in the 21st century by selling 1,010 digital art pieces, one of his never-before-seen ceramic works. Is entering the market. It swept the world of art and finance.

For an exclusive pre-launch interview this week, Picasso’s granddaughter Marina Picasso and her son Florian Picasso opened their apartment in the upscale Geneva district, swimming with the work of their illustrious ancestors. .. So they offered a glimpse of the work behind what they claim as an unprecedented fusion of old-fashioned art and digital assets, but with an appetizingly slim look.

They are investing in so-called non-fungible tokens (NFTs) and aiming to ride the wave of interest. NFTs have been criticized for making millions of dollars to lesser-known artists, high environmental costs, and rich schemes.

According to the promoter of his family, Picasso will mark the entry of the Grand Master into the game.

Picasso's heirs unveil digital art pieces to ride the wave of

Pablo Picasso’s ceramic works are on display in a colony near Geneva, Switzerland, on Tuesday, January 25, 2022. The heirs of the famous 20th-century Spanish artist Pablo Picasso are jumping into 21st-century commerce by selling 1,010 digitals. One of his ceramic works, a work of art that has never been seen publicly. Overcame the epidemic of “crypt” assets that swept the world of art and finance. Credit: AP Photo / Boris Heger

In economics jargon, substitutable tokens are one-to-one exchangeable assets. Think about dollars and bitcoins. Each has exactly the same value and is free to trade. In contrast, irreplaceable objects have their own distinct value, like old homes and classic cars.

Crossing this concept with a cryptocurrency technology called blockchain yields NFTs. These are virtually any digital certificate of authenticity that you can attach to your digital art, such as audio files, video clips, animated stickers, news articles you read online, and almost anything else that comes in digital format.

“We are trying to build a bridge between the world of NFT and the world of art,” said Florian Picasso, the great-grandson of the artist.

The artist’s descendants are playing near the vest, arousing interest and protecting the family’s heirloom so far. They show only the lower fragment of the work linked to the NFT, a piece of ceramic as large as a large salad bowl. The exposed areas show a thick yellow line, green spots on the dribble, and a shape like the brushed number “58” on the base.

Picasso's heirs unveil digital art pieces to ride the wave of

Marina Picasso, the granddaughter of artist Pablo Picasso, poses for a photo on Tuesday, January 25, 2022, in an interview with the Associated Press of the Colony near Geneva, Switzerland. The heirs of the famous 20th-century Spanish artist Pablo Picasso have never seen 21st-century commerce publicly by selling 1,010 digital art pieces, one of his ceramic works. There was no. Overcame the epidemic of “crypt” assets that swept the world of art and finance. Credit: AP Photo / Boris Heger

Marina Picasso says her precious pottery work dates back to October 1958, when she was a child.

“It’s a face-to-face piece and it’s very expressive,” she said. “It’s fun and happy. It represents life … it’s one of those objects that was part of our life, our intimate life, that is, life with my children. . “

Sotheby’s will hold an auction in March and will include a unique NFT and a real ceramic bowl.

Florian Picasso said he agreed to a colorful ceramic piece because it was “fun” at first.

NFT Picasso brings almost groundbreaking symbolism, as it did when the Beatles Collection finally appeared on iTunes. The family and their business managers say the goal is to create a young community of Picasso fans.

“Everything is evolving,” Florian Picasso said, claiming that the NFT honors great artists.

  • Picasso's heirs unveil digital art pieces to ride the wave of

    Pablo Picasso’s ceramic works are on display in a colony near Geneva, Switzerland, on Tuesday, January 25, 2022. The heirs of the famous 20th-century Spanish artist Pablo Picasso are jumping into 21st-century commerce by selling 1,010 digitals. One of his ceramic works, a work of art that has never been seen publicly. Overcame the epidemic of “crypt” assets that swept the world of art and finance. Credit: AP Photo / Boris Heger

  • Picasso's heirs unveil digital art pieces to ride the wave of

    Marina Picasso, sitting, artist Pablo Picasso’s granddaughter, and her son Florian Picasso are interviewing the Associated Press in a colony near Geneva, Switzerland, on Tuesday, January 25, 2022. Take a picture. Famous Pablo Picasso’s heir 20th century Spanish artist sells 1,010 digital works of art, one of his never-before-seen ceramic works of the 21st century. Dive into commerce and overcome the epidemic of “crypt” assets that have swept the world of art and finance. .. Credit: AP Photo / Boris Heger

  • Picasso's heirs unveil digital art pieces to ride the wave of

    Marina Picasso (right), artist Pablo Picasso’s granddaughter, and her son Florian Picasso (left) took a photo on Tuesday, January 25, 2022, during an interview with the Associated Press of a colony near Geneva, Switzerland. rice field. Pablo Picasso’s heir, the famous 20th-century Spanish artist, is a 21st-century commercial artist by selling 1,010 digital works of art, one of his previously unseen ceramic works of art. Jumping into, overcoming the epidemic of “crypt” assets that robbed art and finance. The world of storms. Credit: AP Photo / Boris Heger

“We pay homage to him and his way of working, so I think it fits into Picasso’s legacy. It was always creative,” he said.

Legend has it that Picasso had the old-fashioned feel of the time when he only scribbled on napkins to pay for restaurant meals. His handicraft seems to be well worth the cost of the food and drink he enjoyed.

Part of the proceeds will be donated. Some will be donated to charities aimed at overcoming the shortage of nurses, and others to non-governmental organizations that want to help reduce carbon in the atmosphere. The NFT also comes with music from DJ and music producer Florian Picasso, songwriter John Legend and rapper Nas.

Even the full rendering of that track hasn’t been published yet. Florian Picasso played the reporter snippet and turned it off.

“And to hear more, you have to buy an NFT,” he joked.


Investors offered “stocks” of Picasso paintings


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