QYF Boutique / Sun Concept Office
A description of the text provided by the architect. Sun Concepts Office designed the image of QYF, a multi-brand boutique with a 20-year history. The store brings new consumption patterns and lifestyle trends to local consumers. With modernist aesthetics as the standard design approach, Sun Concepts Office has transformed boutiques into high-end brands. By skillfully utilizing geometry and color, the hard metal, stone and glass materials convey the important information that this store collects women’s brands and reflect the brand tone that insists on the independence and freedom of modern women. doing.
A wide variety of display designs are required for a wide range of products in the store. Sun Concepts Office enables a simple display solution by leveraging a huge airplane. By giving up on the various shelves, the solution protects the integrity of the space. Reflectors work to visually extend the depth of space.
QYF is one of Wuhan’s landmark boutiques. The Sun Concepts Office focuses on handling spatial and regional relationships in design. The team of designers removed the original façade, maintained the body of the building, and used intensive metal, stone, and glass materials to create a strong visual impact with a simple geometry. This design reflects QYF’s “La modes edé mode, le style jamais” proposal.
Located at the confluence of the streets, QYF enjoys many visitors. The huge glass material has turned the store into a large showcase, attracting the attention of pedestrians. This is the goal of Sun Concept Office. The original architectural structure makes the solution inconsistent. Harmonizing the structure in space is an important task. The harmony between the structural pillars and the storage shelves creates a comfortable space.
The circular moving lines inside the store allow visitors to appreciate all the delicate items in the store. With a modernist aesthetic approach, this project injects new energy into the brand. The travel lines and features, all designed based on the site’s requirements, meet the business logic. Design is a comprehensive solution for the brand QYF. The Sun Concepts Office believes that brand renewal reflects today’s new era, as it means breakthroughs and exploration of possibilities in every sense.