See inside an NFT art gallery with 36 TV screens, 6 advisors, and space-themed dog sculptures. Investors can pay however they want.

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Co-founders Ryan Marsh (left), James Ryan (center), Josh Sandhu (right).Stephen Jones / Insider

  • Quantus Gallery is London’s first permanent NFT art gallery. Insiders took part in the tour.

  • NFTs will appear on 36 televisions, along with dog sculptures and physical works of art.

  • We have six in-house advisors to educate our visitors on how to create, buy and sell NFTs.

The idea of ​​a physical art gallery dedicated to selling digital art seems a bit paradoxical.

However, Josh Sandhu, James Ryan, and Ryan Marsh say that the surge to $ 41 billion in 2021 is the next logical step in the global market. That’s why we opened Quantus Gallery, the first permanent NFT art gallery in London.

NFTs (or non-fungible tokens) are digital assets built on the blockchain. It essentially provides a unique record of ownership. Many consider them to be modern collections.

Some see NFT as the future of art and emphasize the fact that the established art auction houses Christie’s and Sotheby’s are already on the trend. Skeptics say it’s a volatile asset and its popularity is just a bubble.

The three co-founders of Quantus each have a background in graphic design, art galleries and finance. They said they wanted to appeal to “95% of people” who didn’t fully understand their assets yet. They add that opening a physical gallery offers something different and gives more people a way to the market.

Intrigued, curious and a little skeptical insider went to see what it was like.

Quantus Gallery is located in Spitalfields, a trendy area of ​​East London.

A shot of London's Fashion Street, showing

The gallery is located on Fashion Street in the Spitalfields area of ​​East London.Stephen Jond / Insider

It looks pretty harmless, but it’s far from a regular art gallery.

Exterior view of the Quantus Gallery in London.

Quantus hosted a launch party on March 23rd.Stephen Jones / Insider

The single room exhibit feels like a traditional art gallery.

Quantus staff interact on three sofas and are located in an open-plan single room. The back wall is decorated with a TV screen with NFT. There is also a physical work of art on the far left.

The gallery has a sofa for guests to sit down and enjoy the artwork (or leave the bag in my case).Stephen Jones / Insider

NFTs are displayed on 36 screens that straddle walls and pillars. There are also some physical arts, such as sculptures that look like dogs and sculptures with space helmets.

Space dogs, screens, skateboards.

Space dogs, screens, skateboards.

NFTs are displayed on the screen, but also sculptures and physical art.Stephen Jones / Insider

Electronic music is played and visitors are offered drinks if they have a fantasy. The purpose is to create a “comfortable atmosphere,” Ryan said. Ryan also owns the Globe Square Gallery, a traditional art business.

The exhibition rotates every 3-4 weeks.

The four TV screens are decorated with NFT artwork by artist Pierre Benjamin.

The Cryptostars by artist Pierre Benjamin feature a selection of historical figures.Stephen Jones / Insider

The NFT collection by artist Pierre Benjamin features cartoon-style portraits of celebrities, including a clown who looks suspicious to British Prime Minister Boris Johnson.

NFTs aren’t the only ones on display …

A photo by the artist Bluntroller is displayed on the easel. A woman will appear. The word rouge is written at the top, imitating the cover of Vogue magazine.

When an investor buys a Bluntroller NFT, it also includes the real thing.Stephen Jones / Insider

Physical art by Bluntroller and GlenFox can also be purchased as an NFT.

Based on the collection, it will cost somewhere from £ 5,000 ($ 6570) to £ 15,000 ($ 19,710).

According to Sandhu, payments are designed to be as flexible as possible, allowing investors to buy art using traditional currencies as well as cryptocurrencies.

The gallery also provides advisory services to potential investors.

Three easels are placed around the TV to display news reports about the opening of the gallery.

By providing a hybrid approach to NFTs, the Group hopes to improve people’s knowledge of the market.Stephen Jones / Insider

Ryan tells Insider that Quantus makes money like a regular art gallery by taking advantage of some of the artist’s profits. It depends on the contract, but it may be about 15 to 20%.

The glass room in the corner will eventually become an office.

Another interior shot of Quantus Gallery, a glass-enclosed office with artwork on the walls.

Brand launches and art workshops are part of the events they plan to host.Stephen Jones / Insider

The gallery’s 13 staff includes an in-house advisory team of 6 people. The job of this team is to educate visitors on how to create, buy and sell NFTs.

Trio says this sets Quantus apart from other NFT galleries founded around the world.

More space dogs and sofas …

A black sofa is placed on a white wall, and the word Quantus Gallery is printed multiple times in a repeating pattern. Next to the sofa is a sculpture of a dog in a spacesuit and a bright pink painting of a woman.

There are sometimes graffiti on the almost white walls.Stephen Jones / Insider

Quantus also plans to monetize space by partnering with brands and community organizations.

Not everyone is happy with it

Frosty NFT wrapped in OpenSea

Screenshots of OpenSea’s Wrapped Frosties NFT pageHigh seas

The group said it was accused of “ruining” the NFT market by taking it offline. One of the self-proclaimed representatives of the “NFT Community” called to express his disgust.

But there are other good reasons to criticize NFTs.

Just days before insiders visit Quantus, the U.S. Department of Justice charged two men with transfer fraud and conspiracy, and money laundered for their role in the $ 1 million “Frosty’s” NFT fraud. I committed. Ethan Nguyen and Andre Llacuna allegedly disappeared shortly after selling all the ice cream-inspired NFT tokens.

This is one of the hottest “rag pulls” (a scam where apparently legitimate creators cash profits and leave nothing to investors) and other NFT-related crimes.

Critics also emphasize the environmental impact of creating and maintaining assets on the blockchain.

Having a physical art gallery helps build confidence in NFTs, says Quantus.

Three founders take pictures. Marsh and Sandu stand on either side of a brightly decorated desk at the Quantus Gallery. Ryan is standing behind.

Co-founders Ryan Marsh (left), James Ryan (center), Josh Sandhu (right).Stephen Jones / Insider

According to Marsh, scammers can take advantage of people’s lack of knowledge.

Anyone can set it up online, but Quantus is responsible for having a five-year debt and being able to talk face-to-face. “You make a statement by having a physical premise,” he said.

They say Quantus is already set up to anticipate potential regulations that may come into force, for example, paying £ 600 a month for money laundering prevention compliance required by regular art dealers. Insist.

The trio is open about the fact that galleries are a risk, but wants to set a precedent.

“The market may be right, but we know we’ve been working on this for a long time. We need to do this job,” Ryan said.

Time will ultimately tell you how safe a bet it is.

Read the original Business Insider article

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