The New Link Between Virtual and IRL NFT Experiences?

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The New Link Between Virtual and IRL NFT Experiences?

Anecdotally, NFTs exist solely as digital experiences. Sure, NFT events have often helped bridge the gap between the metaverse and IRL, but trading NFTs, interacting with the NFT community, and accessing blockchain technology all happen largely behind a screen.

Considering the huge potential of NFT tickets in the context of live music, it would not be too presumptuous to assume that there will be even more use cases for the link between NFTs and personal experiences in the near future. And as developers and artists build on the integration of NFTs into real, everyday life (which is the goal of SoulBound Tokens), one such initiative from live art-entertainment brand Secret Walls has the attention of the collective NFT- community drawn.

Live street art and… NFTs?

In partnership with Palm, a leading technology company onboarding brands in Web3 and NFTs, and no code NFT and Web3 platform Moonwalk, Secret Walls has launched a free, limited edition digital art series and rewards program. The initiative, which combines utility-based NFTs with the Secret Walls Support Your Local Artist (SYLA) Tour, aims to give fans the opportunity to receive exclusive access to special rewards.

The SYLA Tour itself promises participants concert-like “battles” where pieces of art will be judged by these free-to-coin NFT holders, as well as the live audience. The pieces will then each be donated to a local charity.

The SYLA Disco Marker mascot. Credit: Secret Walls

As free-to-coin NFTs have grown in popularity, this effort comes at a time when crypto and NFT shares remain low, but community sentiment appears to be on the rise. And with NFT trading slowing in recent months, Secret Walls’ multi-city tour provides a perfect incentive for collectors to venture out of their homes to join like-minded art enthusiasts in celebrating local artists while being rewarded at the same time.

By joining the Secret Walls Rewards program, fans have the ability to collect SYLA tokens, which can yield exclusive benefits such as tickets to events, access to premium content, and discounts on limited edition products. Fans only need to make an NFT from the collection to be eligible, and will have the ability to collect more pieces from the series by physically attending Secret Walls IRL events.

On August 13th, Secret Walls will bring the SYLA Tour to over 35 cities in the US and Canada, but NFT supplies will likely last throughout the tour. To learn more about the tour and the free NFT rewards program, visit the Secret Walls website here.

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