There has been a lot of design controversy over the last few years, most of which revolves around the logo, the most sacred brand element. Many brands (and, strangely enough, many celebrities) have problems with what they claim to be overly similar to their designs.
But in every clear case of copy and paste, there is a mysterious claim. Here are some of the recent logo disputes that have fallen into the latter category for us. Also, if you want to create a logo that is definitely not mistaken for another logo, see our guide on how to design your logo.
Apple vs Prepear
In 2020, Apple relentlessly targeted small businesses with a move that appeared to indicate its intention to own the rights to the entire fruit bowl. problem? The meal planning app Prepear used a pear as its logo. That’s right – pear. It’s not an apple.
According to Apple’s filing, the Prepear logo featured “a minimal fruit design with right-angled leaves that quickly reminds us of Apple’s famous Apple logo and gives a similar commercial impression.”
In the end, everything came to a pretty mysterious conclusion. The case was finally resolved and Prepear agreed to slightly change the logo so as not to cause Apple’s “diluted uniqueness.” And I changed the design by straightening the bottom of the pear leaf a little. It makes sense that Apple wants to protect one of the best logos of all time, but the changes were so small that it’s worth the effort on Apple’s side (and definitely worth the money). Do you have to wonder?
Kanye vs Walmart
Last year, Wal-Mart published a sun-shaped logo (below) intended for use as part of the Kanye West fashion label Yeezy. Wal-Mart features a collection of sun-shaped dots, and the logo is very similar to its own sun-shaped logo, “confusing” and “misleading suggestions” to the Wal-Mart brand. Said to produce. ..
Wal-Mart refuses to accept defeat after the first attempt to block the logo has been abandoned, replacing the original claim with a “deception / false origin designation” claim with a “wrong connection proposal” claim I fixed it. But it’s no wonder that the first claim was abandoned. With extra dotted lines and a black-and-white color scheme, Yeezy’s design isn’t Wal-Mart’s spit image.
Chanel vs Huawei
When was your last purchase of a Chanel computer? Last year, fashion houses were worried that the new logo of tech brand Huawei, specifically designed for computer hardware, would confusingly resemble its own logo.
Sure, they both consist of two interlocking curves inside the circle, but they are basically opposite to each other. Not only do the curves point in completely different directions, the Chanel logo features more rounded curves and thicker lines. Oh, and of course, they are completely different brands in completely different sectors.
Not surprisingly, Chanel lost the EU court battle over the logo. According to the BBC, the EU Court of First Instance in Luxembourg ruled that the logo “shares some similarities, but the visual differences are important.”
XFL vs Togethxr
Another day, another logo dispute among celebrities. To many fanfare, actor Dwayne’The Rock’Johnson unveiled a new logo for the 2023 XFL Football League this week. In addition, as a fanfare, soccer player Megan Rapinoe argued for similarities with the Togethxr (a company founded by Rapinoe’s wife) brand.
Both logos feature a centralized sans-serif “X”, where the similarities end. Togethxrx, a media company that “aims to change the way society sees the traditional role of women,” uses only the “X” as its logo, while the XFL logo has all three letters. And the “X” is not very similar except for the central split. The Togethxr is a rounded two-tone color, while the XFL is sharp and pure white. It is said that X indicates the location, but it is difficult to pinpoint the problem here.
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