Why the new Sega NFT logos aren’t what they seem


The new SEGA NFT logo is now available online. This shows that Japanese video game publishers haven’t completely given up on the idea of ​​creating an NFT. The new trademark application filed by the Japan Patent Office on Friday included two new SEGA NFT logos. And fans are wondering what it is.

Last April, Sega announced that it is developing games and collectibles around the Play-to-Earn business model, where titles such as Axie Infinity and The Sandbox are extremely popular.

Sega also planned to partner with Japanese developer Double Jump Tokyo to create NFT drops for old art, classical music and popular background designs. (If you’re wondering what an NFT is, or want to know everything about how to create and sell an NFT, see the explainer).

Some fans are aware of the similarities between Sega NFT fonts and JetSet Radio fonts. (Image credit: Sega)

Amid concerns about the environmental impact of NFTs, Sega has reached a break due to the backlash of fans. However, the logo was designed prior to cooling Sega, based on the idea of ​​entering an NFT. A recent executive meeting reported by Haruki Satomi, CEO of TweakTown Sega, revealed that there are currently no plans for Sega NFT. “If it’s perceived as a simple money-making, I want to make the decision not to move on,” he said.

Sega Classic Logo

Above is the Sega logo we know and love, below is the original Sega logo designed in 1956. (Image credit: Sega)

However, the new SegaNFT logo and its partner project, the SegaNFT Classics Collection, have inspired fans’ imaginations. The Sega NFT Classic Collection logo not only allows you to buy and collect old art and music, but also suggests the opportunity to buy and resell digital classic games. This allows Sega to leverage NFTs to create digital retro game marketplaces.


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